This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

Great piece of content - who is it for?

If your job is to encourage your team to write public facing content, then there are two questions to ask whenever someone creates a post.

  • Why did you write that post?
  • Who did you write it for?  

We have found that if a content creator can picture who they want to read the post - especially if it is just one person - then it is far easier to create content and they will keep doing it.  The who is easy.  Usually, the post is for a client, a prospect or someone else at your own firm.

Another way to look at this is to try to create posts deliberately and then share them strategically.  Here is my colleague Freddy's latest infographic explaining this (ISTATOY is Passle's Expert to Expert - I saw this and thought of you tool).

PS This post is for you Vicky & Amber :)

Tags

content marketing, b2b marketing, e2e, goto, evergreen, best practice

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.

Subscribe

No thanks