This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

19 results for: evergreen
post featured image

This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...

post featured image

A fascinating article from HBR on buying processes in B2B. The idea is that the buyer, with the greatest information source the world has...

post featured image

One of the classic objections to going ahead with Passle is maybe best characterised as "let’s not run before we can walk". 

The idea...

post featured image

The shift in B2B buyer behaviours continues to drive change in vendor organisations. People are no longer researching online, reading...

post featured image

Marketers and salespeople have known for some time that buyers are reaching out to vendors less and less.

There is an excellent study here...

post featured image

I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...

post featured image

I was suggested to read this book by Andrea Clatworthy, Head of ABM at Fujitsu, as a good insight into the world of Account-Based...

post featured image

The benefits of thought leadership are clear - positioning your firm and your people as experts should be an aspiration of every...

post featured image

If your job is to encourage your team to write public facing content, then there are two questions to ask whenever someone creates a post.

post featured image

The follow-up email.  You know you should do it but it can easily slip to the bottom of your large pile of things to do.  

post featured image

Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...

post featured image

We all agree that content needs to exhibit key attributes to be effective. Edelman and LinkedIn found the following attributes to be most...

Never Miss A Beat

Get B2B Sales and Marketing tips daily, weekly or as soon as they’re written.

Subscribe

No thanks