Thought leadership is usually thought of as a Marketing asset rather than a Business Development one. I was lucky enough to get the insights of Eugene McCormick, Vice President at Passle on the topic of using thought leadership for Business Development.
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Passle Podcast Episode 24 - Eugene McCormick on Thought Leadership and Business Development
As a long-time partner to professional services firms, we’ve seen more need for firms of all sizes to improve the way they cross-sell. In...
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