Thought leadership is usually thought of as a Marketing asset rather than a Business Development one. I was lucky enough to get the insights of Eugene McCormick, Vice President at Passle on the topic of using thought leadership for Business Development.
| less than a minute read
Passle Podcast Episode 24 - Eugene McCormick on Thought Leadership and Business Development
A firm can spend eighteen months and a small fortune recruiting a partner, walk them through the door, and then quietly leave them to...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-01-12-10-16-56-904-6964ca18ab784af100f11853.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-06-08-56-45-472-6a4b6dcdd2243d3e7116031c.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-07-03-09-51-24-339-6a47861cff59a685f0e37e70.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-06-16-09-42-21-722-6a311a7d705a1110f2d0be1e.png)
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2026-06-29-12-53-48-099-6a426adc3027b621454becbd.png)
