Thought leadership is usually thought of as a Marketing asset rather than a Business Development one. I was lucky enough to get the insights of Eugene McCormick, Vice President at Passle on the topic of using thought leadership for Business Development.
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Passle Podcast Episode 24 - Eugene McCormick on Thought Leadership and Business Development
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Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...
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