Cross-selling has long been talked about in legal marketing circles - but for many firms, it remains an untapped opportunity. We know this because Passle spoke with 150 CMOs at law firms and 84% said their firm struggles to fully realize the potential of cross-selling.

So how can firms move from talking about cross-selling to embedding it as a strategic driver of growth?

Join us in Chicago for a live CMO Series Event, where we’ll bring together senior marketing and business development leaders for a practical discussion on making cross-selling work - not just in theory, but in practice.

Our expert panel includes:

• Susan Hollender, Chief Growth Officer at Michael Best
• John Sterling, Chief Strategy Officer at Chapman and Cutler
• Mo Bunnell, Founder and CEO of Bunnell Idea Group
• Erin Baxendale, Chief Marketing Officer at Sidley Austin

Key takeaways will include: 

• What cross-selling programs are working
• Benchmarks for success
• Core actions to take to improve

Date: Wednesday, November 12th

Venue: The Hoxton, 200 N Green St, Chicago, IL 60607, United States

Timing: 3pm - 5pm followed by a networking drinks reception 

If you’d like to attend, please email natasha@passle.net .