We are excited to launch CMO Series Laterals & Mergers, a new sub-series of the CMO Series Podcast dedicated entirely to how law firm marketers and BD leaders navigate the complexities of lateral recruitment and firm mergers.

This series was inspired by a trend reshaping the industry.  Laterals and mergers have become essential growth strategies, yet in our 2026 Cross-Selling and Collaboration report highlighted that between 30-38% of lateral partners leave within five years. It is a clear signal that firms are still struggling to fully integrate new talent and keep them engaged. 

Through conversations with the people guiding firms through these pivotal moments, we will explore what successful integration looks like, the internal alignment required to make a move land well, and how marketing and BD teams can turn firm growth into meaningful business opportunities.

Starting this week, we're kicking things off by re-releasing some of our favorite CMO Series episodes that already touch on laterals and mergers, with more landing over the coming weeks. Brand new episodes will follow soon after, featuring guests who have been in the room for major firm moves.

Stay tuned for more episodes coming soon!