9/3/2026 1:08:15 PM CMO Series: Laterals & Mergers EP7 - Heidi Gardner and Ivan Matviak on How Law Firms Can Turn Relationships Into Revenue By Connor Kinnear Dionne Cole Every law firm claims to prioritise collaboration, yet very few have figured out how to turn it into real measurable revenue growth....
8/27/2026 1:14:43 PM CMO Series: Laterals & Mergers EP6 - Mark Levin of Marshall Gerstein on Cracking The NFL's Hiring Code For Big Law By Eugene McCormick Dionne Cole Lateral hiring is currently at an all time high and the cost of getting it wrong runs into the billions, so why are firms still making...
8/20/2026 12:40:18 PM CMO Series: Laterals & Mergers EP5 - Kathryn Whitaker of Burr & Forman on Turning Lateral Moments Into Momentum By Eugene McCormick Dionne Cole Law firms can no longer just coast on stability anymore, they need to start actively building momentum. Marketing leaders are expected to...
8/13/2026 12:56:09 PM CMO Series: Laterals & Mergers EP4 - Craig Budner of Budner Performance Group on Unlocking Law Firm Growth Through Laterals By Charles Cousins Dionne Cole Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening...
8/12/2026 1:01:06 PM CMO Series: Laterals & Mergers EP3 - Adam Severson of Baker Donelson on The Marketing Playbook for Laterals And Mergers By Dionne Cole Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams...
8/6/2026 1:50:50 PM CMO Series: Laterals & Mergers EP2 - Dave Southern of Mayer Brown on Making Lateral Acquisitions Pay Off Through Client Collaboration By Dionne Cole It's well documented that better client-based collaboration can boost business development results and build stronger, long lasting...
7/27/2026 2:29:04 PM Introducing CMO Series Laterals & Mergers By Dionne Cole We are excited to launch CMO Series Laterals & Mergers, a new sub-series of the CMO Series Podcast dedicated entirely to how law firm...