In the day to day of working and living, it's easy to forget to keep an eye on the basics and tinker them every so often. Like anything in life, these can quickly gather dust and become inefficient if not regularly oiled up (forgive the mixed metaphors here).

We've talked a lot on this blog about the importance of personal branding for your business. A personal (i.e an individual's) social media account generally has more reach and influence than a business one, and this is true across the board whether you're thinking about LinkedIn or Facebook. Increasingly, business pages and profiles are in a pay-to-play situation, whereas personal profiles have more legroom.

Below is a quick and easy guide to make sure your personal Twitter profile is optimal. If you'd like to go further, then head over to this blog I wrote last month which shows some slightly more advanced moves.