Last year Edelman, the Global PR firm and LinkedIn carried out a joint piece of research that looked at how Thought Leadership can influence business to business sales.

The team here at Passle have written a number of insights on this research over the last year and so I thought I would share them all on one post.  If you are in any way involved in the business to business sales then these are well worth a read.

Adam Elgar summarises the research with his insight "Five things that make content influential and how to get all Five" whilst I write about how to use thought leadership to drive business growth with my post: "Edelman and LinkedIn on how to Drive Business Growth with Thought Leadership."

For a more detailed breakdown of each of the “five things” mentioned by Adam the team have gone into more depth with the following expert insights.” 

• Relevant – by Freddy Robinson
• Industry Insights– Tom Elgar
• Digestible – Adam Elgar
• Trusted Source – Ben Hammersley
• Current – Tom Elgar