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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

19 results for: b2b sales
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The team here at Passle recently published our annual UK Legal Thought Leadership Index.  There are a number of measurements throughout...
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If you are a "fee earner" working in Professional services it is likely that you are an expert in whichever field you specialise in. ...
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I was reading this brilliant article today on rugby and it's "costliest mistake" in it's history.  To sum it up it was not embracing the...
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Back in 2014, after a year or two of writing code, ripping up code, writing new code we finally decided we had a product that we could...
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The piece below in Forbes identifies a dangerous and incorrect assumption - that B2B buyers are less likely to read content online when...
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"The market landscape is shifting quite dramatically for what startups and incumbents need to be thinking about on behalf of their...
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Last year Edelman, the Global PR firm and LinkedIn carried out a joint piece of research that looked at how Thought Leadership can...
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When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...
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Preventing sales opportunities slipping from one month to the next will be a familiar exercise for all of you involved in the commercial...
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In their report on 'Selling to the Modern B2B Buyer', Salesforce credit the rise of the "consensus sale" - wherein reps have to engage...
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As an individual working in a growing business, I am always looking for the most efficient ways to generate high quality leads. It is...
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If your job is to influence other people - it could be to sell a product, service or idea - and if you are pretty good at it then you...
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One of the markers of good public speaking is to avoid 'ums' & 'erms' we are told. Filler words distract the listener from your message...
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Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...
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When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works.  People...
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When selling  your product or service to another business how do you go about making that first contact with a firm? So often people...