Oct 25, 2021 Edelman & LinkedIn: Thought Leadership Impact Study 2021 By Samuel Page Each year, LinkedIn and PR consultancy giants Edelman publish their Thought Leadership Impact Study. This year is the fourth in a series...
Jan 27, 2020 Edelman Trust Barometer 2020 - Why does it matter? By Samuel Page On the back of Edelman's 2020 Thought Leadership Impact Report, the global PR experts have also released their 2020 Trust Barometer. With...
Nov 12, 2019 How to build new business lines inside existing Professional Services firms By Tom Elgar One of the topics that recurs when talking to our clients is that of using content to shine a light on a new growth area of the business....
Jul 15, 2019 The thought leadership flywheel - Attributes of b2b content that will drive business returns By Passle Edelman and LinkedIn have been producing research below for several years now and once again the top performing content to drive business...
Feb 11, 2019 The Employer / Employee contract. What we can learn from 2019 Edelman Trust Barometer... By James Barclay The Edelman Trust Barometer looks at 'Trust at work' and what they call the new employer-employee contract. I was particularly...
Jul 31, 2018 Top Tips on how to Drive B2B Sales with Content Marketing #LinkedIn #Edelman By Connor Kinnear Last year Edelman, the Global PR firm and LinkedIn carried out a joint piece of research that looked at how Thought Leadership can...
Oct 16, 2017 Edelman and LinkedIn on how to Drive Business Growth with Thought Leadership By Connor Kinnear I was speaking last week at the London Law Expo and the title of my talk was "Driving Business growth with Expert-to-Expert Marketing". ...
Sep 11, 2017 Short-form outperforms Long-form - Edelman and LinkedIn By Adam Elgar Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...