PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Each year, LinkedIn and PR consultancy giants Edelman publish their Thought Leadership Impact Study. This year is the fourth in a series...

On the back of Edelman's 2020 Thought Leadership Impact Report, the global PR experts have also released their 2020 Trust Barometer. With...

One of the topics that recurs when talking to our clients is that of using content to shine a light on a new growth area of the business....

Edelman and LinkedIn have been producing research below for several years now and once again the top performing content to drive business...

The Edelman Trust Barometer looks at 'Trust at work' and what they call the new employer-employee contract.   I was particularly...

Last year Edelman, the Global PR firm and LinkedIn carried out a joint piece of research that looked at how Thought Leadership can...

I was speaking last week at the London Law Expo and the title of my talk was "Driving Business growth with Expert-to-Expert Marketing". ...

Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...