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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

Best Practice 1: Carpool Caselaw - Brilliant video content marketing

If the idea of two squabbling barristers doesn't appeal then maybe this will change your mind. 

The father/ daughter team, of Jonathan Seitler QC of Wilberforce Chambers and Miriam Seitler of Landmark Chambers, discuss a property law judgement whilst trundling around Central London. 

It works brilliantly because it has the core features of modern communications in Professional Services. That is to say:

1. it is relevant (admittedly to those in planning law);

2. it is timely (the case was recent);

3. it comes directly from the experts (they are both practicing barristers); & crucially,

4. it is authentic... not least where Jonathan attempts to finish his point. 

"If you would let me finish" ... and her retaliation "But you are getting it wrong!"

Tags

content marketing, b2b marketing, e2e, marketing, professional services

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