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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read

How to pivot law firm business development to digital - Podcast with Antonia Torr of Howard Kennedy

During this podcast I discussed the pivot to digital in the legal sector and how Antonia has lead her team to a process that is enabling business development with a structured feedback mechanism. Antonia Torr is a Partner and leads the immigration practice at Howard Kennedy in London.

A key takeaway from our conversation was how Antonia gave herself permission to take time out to plan this approach offline (whiteboard mind maps) and then worked with her team to ensure that they were all working towards the same goals together that were clearly identified and agreed in a collaborative manner. 

The conversation includes the broad range of leading and lagging indicators that Antonia's team is using to drive revenue alongside the technology platforms to enable these. Some brilliant and creative ideas were shared and I hope you enjoy the 15 minutes!  

Tags

content marketing, b2b marketing, e2e, leadership, marketing, professional services, podcast, legal

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