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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Passle Podcast Episode 10 - Authenticity & growth in new business units.

Growing a new business unit or expanding an existing one is easier and more rewarding if you can leverage your knowledge.

That's the topic of Episode 10 of the Passle Podcast where Graham Westrop of Hotwire joins me to chat about Analyst Relations and how to start conversations with new business, cross-sell new services throughout the business and use genuine passion to make connections with clients and prospects.

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Tags

content marketing, b2b marketing, e2e, passlepod, podcast, cross sell, authenticity, new business development, public relations