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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Passle Podcast - Benjamin White of Crafty Counsel on communicating with in-house counsel.

Communicating with in-house lawyers is an important requirement for any law firm. During this podcast, we had the pleasure of discussing this topic and how to differentiate with Benjamin White who was previously a lawyer at Clifford Chance, inhouse counsel at Global Fashion Group and now founder of Crafty Counsel. 

Ben explains during the podcast his advice on how firms can best communicate with in-house lawyers. This includes the need to listen and understand your client (or potential client) and then communicate in a human to human way that reflects those challenges. 

You can check out Crafty Counsel and their excellent content here.

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content marketing, b2b marketing, e2e, law firm marketing, podcast, passlepod, video marketing, virtuous circle

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