Communicating with in-house lawyers is an important requirement for any law firm. During this podcast, we had the pleasure of discussing...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
In B2B, there are often a finite group of people you are actually trying to sell to and influence. In some extreme cases, that might be...
I just sat in another great talk around how to grow a niche market in a mid-sized law firm at the Legal Marketing Association Annual...
In the seventh of our "five"-minute Podcast series, I sit down with Sam to discuss leading with expertise. Firms have an opportunity to...
In this infographic, we explain how marketing teams can create a scalable process to engage with buyers across different industries and...
A couple of years ago, I worked for a documentation software company. We made a clever software that saved doctors, lawyers and other...
Centralised marketing teams are in a challenging position. Their role is to engage with customers, position their offering and pave the...
CSO Insights completed their first ever buyer preference study earlier this year, it is a 45 minute read and covers a number of areas....
Customer listening. Insights about the customer, their priorities and challenges is at the heart of account-based marketing, customer...
With so much confusion and discussion about ABM, I started thinking about the question of how do you become the next success story....
According to Edelman, the five components of good thought-leadership are that it is: Relevant, Insightful, Digestible, Trusted and...
