Sep 06, 2019 Passle Podcast - Benjamin White of Crafty Counsel on communicating with in-house counsel. By Samuel Page Communicating with in-house lawyers is an important requirement for any law firm. During this podcast, we had the pleasure of discussing...
May 09, 2019 Reaching the people that count By Samuel Page In B2B, there are often a finite group of people you are actually trying to sell to and influence. In some extreme cases, that might be...
Apr 10, 2019 LMA 2019: Marijuana, legal changes and the power of content marketing. By Eugene McCormick I just sat in another great talk around how to grow a niche market in a mid-sized law firm at the Legal Marketing Association Annual...
Mar 26, 2019 Passle Podcast Episode 7 - Five minutes on leading with expertise By Passle In the seventh of our "five"-minute Podcast series, I sit down with Sam to discuss leading with expertise. Firms have an opportunity to...
Feb 05, 2019 Infographic - How to reach more of the people that matter By Samuel Page In this infographic, we explain how marketing teams can create a scalable process to engage with buyers across different industries and...
Jan 30, 2019 Marketing fails without subject matter expertise By Samuel Page A couple of years ago, I worked for a documentation software company. We made a clever software that saved doctors, lawyers and other...
Nov 23, 2018 Customer focused, expert powered marketing By Samuel Page Centralised marketing teams are in a challenging position. Their role is to engage with customers, position their offering and pave the...
Nov 13, 2018 What buyers expect from salespeople and how to set up your content process - CSO Insights By Passle CSO Insights completed their first ever buyer preference study earlier this year, it is a 45 minute read and covers a number of areas....
Nov 08, 2018 Are you listening? 3 tips for client listening programs By Samuel Page Customer listening. Insights about the customer, their priorities and challenges is at the heart of account-based marketing, customer...
Nov 02, 2018 This is not an ABM execution model, it is a customer engagement model that keeps us true to the essence of ABM. By Passle With so much confusion and discussion about ABM, I started thinking about the question of how do you become the next success story....
Feb 01, 2018 Five things that make content influential and how to get all Five. By Adam Elgar According to Edelman, the five components of good thought-leadership are that it is: Relevant, Insightful, Digestible, Trusted and...