13 Dec, 2023 CMO Series Live 2024 - tickets now on sale! By Natasha Sandamas Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...
12 Mar, 2024 CMO Series EP134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market By Will Eke Charlotte Knight The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and...
09 Mar, 2024 CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top By Charlotte Knight To celebrate Women’s History Month and International Women’s Day 2024, we invite you to join us as we talk with marketing and business...
08 Mar, 2024 CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability By Charlotte Knight This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry. In...
05 Mar, 2024 Join us at LMA Europe's Winter Social in London By Natasha Sandamas As longstanding supporters of the Legal Marketing Association (LMA) in the USA, we were very excited to see them expand into Europe in...
01 Mar, 2024 Get Gritty with your Business Development By Freddy Dobinson This TED Talk from Angela Lee Duckworth is a brilliant reminder to apply grit and perseverance to your Business Development endeavors. ...
27 Feb, 2024 CMO Series EP133 - Susanne Pugsley of Pugsley Sidwell Business Development on What it Takes to Become a Marketing & BD Consultant By Will Eke Charlotte Knight For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole...
21 Feb, 2024 LISI #FollowFriday conference: Legacy and impact By Natasha Sandamas Last year, our friend Robyn Addis, Chief Marketing and Business Development Officer and Chief Operating Officer of LISI, brought together...
20 Feb, 2024 CMO Series EP132 - Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development By Cam Dobinson Charlotte Knight Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function....
20 Feb, 2024 Discover Client Connect: Elevating your Business Development Game By Charlotte Knight Client Connect isn't just another feature for Passle clients – it's a real game-changer that many have grown to love. But if you're not...
15 Feb, 2024 Data review: Adding authors has the biggest impact on thought leadership program success By Samuel Page This week, we took a look at 7 years of content from a top 5 global law firm to find out what factors were most influential on the...
13 Feb, 2024 CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand By Will Eke Charlotte Knight Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting...
06 Feb, 2024 CMO Series EP130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD By Will Eke Charlotte Knight Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a...
31 Jan, 2024 Commit, Connect, Create - Three behaviours of Rainmakers in law firms (HBR Summary) By Charles Cousins A recent report from the Harvard Business Review looked into the Five Business-Development Profiles types of lawyers. It was strikingly...
31 Jan, 2024 What it takes to be a 'Rainmaker'- 5 key profiles in professional services By Will Eke Henry James As we are frantically and amazingly already approaching the end of January 2024, legal marketers are busy executing their business...
30 Jan, 2024 CMO Series EP129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms By Will Eke Charlotte Knight The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player...
25 Jan, 2024 State of Legal Marketing - Marketing Partner Forum 2024 By Samuel Page Charles Cousins At the 31st Annual Marketing Partner Forum held by the Thomson Reuters Institute in January 2024, legal professionals gathered at the...