Sep 13, 2023 Announcing our first CMO Series Webinar - Discover the Benefits of Composable Architecture for your Firm By Charlotte Knight We’re so excited to bring the CMO Series to a live audience this autumn in a new program of interactive webinars.
Aug 10, 2023 Taking the composable approach: Inside the build of a law firm website with Lewis Silkin By Charlotte Knight Sarah Strachan Law firm websites typically get thrown out every 3-4 years and rebuilt. That’s because the traditional monolithic approach to building a...
Jul 27, 2023 Composable - the future of digital infrastructure for professional services firms By Adam Elgar Samuel Page AlixPartners is a consultancy company with over 2,500 employees that works with companies “when it really matters”. So we were...
Jul 11, 2023 CMO Series Live: Inside the Build of a Law Firm Website By Sarah Strachan A few weeks ago I was delighted to host a panel session at our inaugural CMO Series Live event in London. If anyone has been involved in...
Jul 10, 2023 What Trigger's Broom can teach us about website infrastructure By Adam Elgar I was reminded of the "Trigger's Broom" sketch from Only Fools and Horses recently and it made me realise that quite apart from being...
Jun 29, 2023 CMO Series Live 2023: Photos and Commentary By Gaya Gajewska Ruth Nossek Abigail Taylor Earlier this month, we hosted our inaugural CMO Series Live event at The Brewery in London, with over 200 clients, guests, and partners. ...
Jun 08, 2023 What is composable architecture & why does it matter for professional services firms? By Samuel Page Marketing is an increasingly central driver of the growth and success of professional services firms. This is pushing firms to rethink...
Jun 06, 2023 Is your website a Doll's house or a Lego castle? By Tom Elgar If you imagine a doll's house what do you see? Quite likely it is a very lovely, if traditional, home fitted with charming, tiny...
May 17, 2023 CMO Series Martech Breakdown EP2 - Kyle Alexander of Upper Sigma on Salesforce in Professional Services Firms By Tom Elgar Samuel Page Salesforce has become the pre-eminent CRM in the world. Nearly 150,000 companies use the cloud platform every day for their client...
May 04, 2023 CMO Series Martech Breakdown EP1 - Mike Chapman of Indie Ridge on Jamstack website architecture By Samuel Page Tom Elgar Marketing in professional services firms has become more effective and more central to the strategy at the world's top law, consulting...
Dec 13, 2022 How to manage your web 'build' By Tom Elgar In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...
Nov 30, 2022 The advantages of composable websites for Professional Services Marketing By Adam Elgar Twenty years ago a friend of mine started an e-commerce company selling baby clothes online. Her venture failed largely because the...
Nov 21, 2022 What exactly is a JamStack Website, and why is it better? By James Barclay Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...
Oct 20, 2022 Podcast: The modern way to build your firm's website with Mikkel Keller Stubkjær & Tom Elgar By Tom Elgar Samuel Page A website project can be some of the most difficult work professional services marketers will face in their careers, they are risky,...
Oct 05, 2022 Headless architecture. Why it’s becoming the new normal (even in Professional Services) By Adam Elgar Jasvent Singh from Accenture wrote in November 2020 about how Headless Architecture was replacing the "monolith commerce systems" in...
Sep 05, 2022 Why your tech stack should be Headless By Adam Elgar There is a broad shift in approach to building enterprise technology; with a move away from "The massive, monolithic enterprise software...