Oct 30, 2019 Google's new guidelines on how to write high-quality content By Samuel Page It's a little known fact that Google has a huge team that helps it determine the quality of sites for its search rankings. Alongside its...
Oct 28, 2019 Helping expert clients find your content (Google - BERT update) By Samuel Page Generally speaking, if you are an expert in Search Engine Optimisation you need to spend an immense amount of time understanding how...
Oct 28, 2019 Who you are is just as important as what you sell. Content & Employer Branding By Passle Your team of content marketers and product-specific experts aren’t the only people who should be writing content about your company. Your...
Oct 17, 2019 Clients want more consistent contact - are your fee-earners providing it? By Passle The 'real value' a lawyer can provide their client is, effectively, what their service is worth in monetary terms, without any outside...
Oct 16, 2019 How To Build An Innovation Team In A Law Firm And Do You Need One? By Will Eke There are a raft of great law events that have been taking place over the last few weeks and a lot of the content has centered around the...
Oct 16, 2019 How Business Development, Marketing, Authors & Sharers can benefit from Passle By Samuel Page Each part of your business has a different role to play and a different way in which Passle can help. We’ll cover how each of the teams...
Oct 16, 2019 "If there is one general law of communication, it is that we never communicate as effectively as we think we do." Charles Handy By Tom Elgar Charles Handy, a prominent management theorist, argues that in Professional Services, Leadership not Management is paramount. And further...
Oct 15, 2019 What do clients really want that legal tech can solve? By Will Eke Rachel Roberts, Rosemary Martin, Sam Moore and Sean Thomas all took part in a panel discussion on Friday at the legal innovators...
Oct 14, 2019 Legal Innovators 2019 - People are at the centre of Innovation and Automation By Charles Cousins Last week Passle attended the Legal Innovators 2019 event and we had the pleasure of hearing from a mixed panel - tech vendors and...
Oct 12, 2019 Innovation, what does it actually mean to law firms? By Will Eke Kerry WestlandAddleshaw Goddard. She had the pleasure of kicking the day off as the keynote speaker yesterday at a great new event in...
Oct 10, 2019 How you can bring the most important page on your law firms website to life! By Passle Whether it's driving traffic to your website or reaffirming the word of mouth reviews from clients or potential leads, a lawyer's profile...
Oct 09, 2019 London Law Expo - How to turn your busy experts into recognised thought leaders. By Samuel Page Yesterday, Passle was lucky enough to sponsor the London Law Expo at the Old Billingsgate. Over 1,400 people came to understand the...
Oct 09, 2019 How Do Clients & Their Law Firms Work In Collaboration Successfully? By Will Eke I had the privilege of attending the London Law Expo this week and was lucky enough to sneak in and watch a thoroughly engaging panel...
Oct 09, 2019 The importance of leveraging the whole firm for the Big 4 Legal Offerings By Passle During the London Legal Expo, we heard from a high calibre panel representing the Big 4. It was fascinating to hear how they position...
Oct 09, 2019 London Law Expo - Brand is more than just a logo - it’s values and behaviours By Charles Cousins This week the Passle team were at the London Law Expo 2019. We heard from Zelinda Bennett (Marketing and Client Development Director at...
Oct 07, 2019 The London Law Expo - From Small Beginnings to Fast Growing Tech Firm By Connor Kinnear Back in 2014, after a year or two of writing code, ripping up code, writing new code we finally decided we had a product that we could...