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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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At last week's Passle Insiders Club event we were lucky enough to have  Jennifer Conley (Senior Business Development Manager at Michael,...
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The second Passle Insiders Club Event of 2021 saw Phillip McGowan, Global Marketing Director at Reed Smith race through 20 minutes of...
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We published the 2021 UK Legal Thought Leadership Index this week, and one of the key findings is that there has been an explosion of...
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I had the honour of being invited as the first-ever guest on the Unbillable Hours podcast the other week to discuss the 'future of...
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Thursday saw the second of Passle's Insiders Club events take place, with another stand out list speakers. However, I wanted to focus on...
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Yesterday Passle hosted its second Insiders' Club event of the year on 'Structuring & Resourcing Successful Thought Leadership...
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"Align Digital Transformation Strategy with your firm’s overall growth strategy"This was how Phillip McGowan, Global Marketing Director...
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If you are launching a new campaign or initiative at your workplace, it is worthwhile considering when your colleagues are optimised to...
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The term "vanity metrics" is generally used one of two ways. The original use of the term describes data that looks good but doesn't...
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"Focus on a marketing activity you enjoy and you’ll be a more effective marketer"I love this quote from  Jay Harrington, owner of...
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I can still identify with most young people's frustration, terror and confusion at the prospect of hunting for a new job. It's actually...
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During this podcast we discuss how professional services marketing differs from traditional b2c/b2b and I ask Yasemin what her marketing...
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How are the most successful legal thought leadership programs staffed and structured?Join the Passle Insiders Club for a Livestream Q&A...
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Making an effort to over-communicate has become a feature of working from home. As the Economist argues, managers cannot expect that...
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By virtue of working in a high-value service line, it is likely that there are a finite group of organisations/individuals you care about...
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After starting at Passle a little over a week ago, and getting settled in remotely, the importance of digital technology platforms...