PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

At last week's Passle Insiders Club event we were lucky enough to have  Jennifer Conley (Senior Business Development Manager at Michael,...

The second Passle Insiders Club Event of 2021 saw Phillip McGowan, Global Marketing Director at Reed Smith race through 20 minutes of...

We published the 2021 UK Legal Thought Leadership Index this week, and one of the key findings is that there has been an explosion of...

I had the honour of being invited as the first-ever guest on the Unbillable Hours podcast the other week to discuss the 'future of...

Thursday saw the second of Passle's Insiders Club events take place, with another stand out list speakers. However, I wanted to focus on...

Yesterday Passle hosted its second Insiders' Club event of the year on 'Structuring & Resourcing Successful Thought Leadership...

"Align Digital Transformation Strategy with your firm’s overall growth strategy" This was how Phillip McGowan, Global Marketing Director...

If you are launching a new campaign or initiative at your workplace, it is worthwhile considering when your colleagues are optimised to...

The term "vanity metrics" is generally used one of two ways. The original use of the term describes data that looks good but doesn't...

"Focus on a marketing activity you enjoy and you’ll be a more effective marketer" I love this quote from  Jay Harrington, owner of...

I can still identify with most young people's frustration, terror and confusion at the prospect of hunting for a new job. It's actually...

During this podcast we discuss how professional services marketing differs from traditional b2c/b2b and I ask Yasemin what her marketing...

How are the most successful legal thought leadership programs staffed and structured? Join the Passle Insiders Club for a Livestream Q&A...

Making an effort to over-communicate has become a feature of working from home. As the Economist argues, managers cannot expect that...

By virtue of working in a high-value service line, it is likely that there are a finite group of organisations/individuals you care about...

After starting at Passle a little over a week ago, and getting settled in remotely, the importance of digital technology platforms...