PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I've been enjoying Violeta Nedkova's tweets and blogs for a while now, so couldn't resist taking a little of her time to pick her brain...

No need to fear those three small letters: SEO (Search Engine Optimization), I'm here to break it down. SEO essentially means...

Some wonderful statistics have been collated on this website to help convince you, or the powers that be, that content marketing really...

I started regularly posting on the Professional Services Marketing Passle in January, leading to a weekly newsletter that you can...

Tom Standage predicted recently that social messaging apps would be the main social media trend this year, and it looks like he's right....

Unless you've been hiding under a rock, you will have heard about Google's ranking changes, which penalizes websites that can't be easily...

I've always thought email marketing (and the company newsletter in particular) was undervalued. So long as it is opt-in and so on, email...

The OED defines a thought leader as: 'an influential or innovative thinker; a person with intellectual influence over a society or...

Keith Lee shares some early conclusions from the ABA TECHSHOW, which just took place in Chicago to bring together law firms and...

As thought leadership is our thing here at Passle Towers, I thought I would turn to Chapter 8 first up in The Professional Services...

An excellent primer in the art and science of Professional Service Marketing has just arrived on my desk. Edited by Nigel Clark and...

Cheltenham Poetry Festival and The Echo hosted the Cheltenham Poetry Election last night. Each of the six candidates in the election to...

Hootsuite talks us through the latest changes on Twitter - have you been enjoying the new features or do you wish things had stayed the...

To Google something is to search something on the net, probably on Google. To Skype someone is to call them using Skype. For a brand to...

While crowdfunding continues to be big, an alternative which asks people to pledge their social voice (i.e Twitter, Facebook or Tumblr)...

Passle undertook research last year on the top 200 UK law firms, to find out how they engage online, with a focus on knowledge pieces...