Expert-to-expert Marketing Blog

I've been enjoying Violeta Nedkova's tweets and blogs for a while now, so couldn't resist taking a little of her time to pick her brain...

Research by eMarketer, and reported in the FT's'The Connected Business' special report, has found marketers are likely to spend more on...

No need to fear those three small letters: SEO (Search Engine Optimization), I'm here to break it down.

SEO essentially means...

Some wonderful statistics have been collated on this website to help convince you, or the powers that be, that content marketing...

I started regularly posting on the Professional Services Marketing Passle in January, leading to a weekly newsletter that you can...

Tom Standage predicted recently that social messaging apps would be the main social media trend this year, and it looks like he's...

Unless you've been hiding under a rock, you will have heard about Google's ranking changes, which penalizes websites that can't be...

I've always thought email marketing (and the company newsletter in particular) was undervalued. So long as it is opt-in and so on,...

The OED defines a thought leader as:

'an influential or innovative thinker; a person with intellectual influence over a society or...

Keith Lee shares some early conclusions from the ABA TECHSHOW, which just took place in Chicago to bring together law firms and...

As thought leadership is our thing here at Passle Towers, I thought I would turn to Chapter 8 first up in The Professional Services...

An excellent primer in the art and science of Professional Service Marketing has just arrived on my desk. Edited by Nigel Clark...

Cheltenham Poetry Festival and The Echo hosted the Cheltenham Poetry Election last night. Each of the six candidates in the election to...

Hootsuite talks us through the latest changes on Twitter - have you been enjoying the new features or do you wish things had stayed the...

To Google something is to search something on the net, probably on Google. To Skype someone is to call them using Skype. For a brand to...

While crowdfunding continues to be big, an alternative which asks people to pledge their social voice (i.e Twitter, Facebook or...

Passle undertook research last year on the top 200 UK law firms, to find out how they engage online, with a focus on knowledge...

Easily underestimated, the humble quiz can be a brilliant conversion method for your business.

Why should you use one?

• To drive...

You will often hear how important it is to have a marketing plan for your business, and to stick to it, but this article by Sara...

We're thrilled to announce that Passle has been shortlisted at the Legal Innovation Awards in the Supplier Innovation category.

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For most people, the word “sales” brings up an image of either a dodgy, greasy looking type with a gold watch and an inability to...

What is a Twitter chat?

A Twitter chat, or a live chat, is a public conversation that happens on Twitter, usually gathered around...

In an Opinion this month, the professional ethics committee of the New York County Lawyers Association, warned lawyers that they...