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Mobile overtaking desktop in digital marketing
Research by eMarketer, and reported in the FT's'The Connected Business' special report, has found marketers are likely to spend more on...
Who's afraid of SEO? A basic guide.
No need to fear those three small letters: SEO (Search Engine Optimization), I'm here to break it down.
SEO essentially means...
Get on board of content marketing [Infographic]
Some wonderful statistics have been collated on this website to help convince you, or the powers that be, that content marketing...
![Get on board of content marketing [Infographic] featured image](https://images.passle.net/SysIYgsGSFYxLo6QbCvO5fEMnB8=/fit-in/640x640/53d0c8edb00e7e0540c9b34b/5420381f3d947406f47d20ed/2015-04-28-10-02-41-039-guid-1430215379064-Get%20on%20board.png)
Top 7 most viewed posts
I started regularly posting on the Professional Services Marketing Passle in January, leading to a weekly newsletter that you can...
Social messaging is here to stay
Tom Standage predicted recently that social messaging apps would be the main social media trend this year, and it looks like he's...
Mobilegeddon: what can law firms do?
Unless you've been hiding under a rock, you will have heard about Google's ranking changes, which penalizes websites that can't be...
Email Marketing delivers great ROI but budgets are falling
I've always thought email marketing (and the company newsletter in particular) was undervalued. So long as it is opt-in and so on,...
What Makes Someone a Thought Leader?
The OED defines a thought leader as:
'an influential or innovative thinker; a person with intellectual influence over a society or...
More Apps for Law Firms
Keith Lee shares some early conclusions from the ABA TECHSHOW, which just took place in Chicago to bring together law firms and...
Alastair Beddow: Thought leadership at its heart...
As thought leadership is our thing here at Passle Towers, I thought I would turn to Chapter 8 first up in The Professional Services...
The Professional Services Marketing Handbook. Read it!
An excellent primer in the art and science of Professional Service Marketing has just arrived on my desk. Edited by Nigel Clark...
A new method of political campaigning?
Cheltenham Poetry Festival and The Echo hosted the Cheltenham Poetry Election last night. Each of the six candidates in the election to...
Here's what's new on Twitter!
Hootsuite talks us through the latest changes on Twitter - have you been enjoying the new features or do you wish things had stayed the...
Foursquare - The Collapse of Verb
To Google something is to search something on the net, probably on Google. To Skype someone is to call them using Skype. For a brand to...
Crowdsourcing Social Voices
While crowdfunding continues to be big, an alternative which asks people to pledge their social voice (i.e Twitter, Facebook or...
UK top 50 law firms and social media in 2015
Passle undertook research last year on the top 200 UK law firms, to find out how they engage online, with a focus on knowledge...
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Let's get quizzical!
Easily underestimated, the humble quiz can be a brilliant conversion method for your business.
Why should you use one?
- To drive...
Making a Marketing Plan: Pros and Cons
You will often hear how important it is to have a marketing plan for your business, and to stick to it, but this article by Sara...
Passle shortlisted at the Legal Innovation Awards
We're thrilled to announce that Passle has been shortlisted at the Legal Innovation Awards in the Supplier Innovation category.
...
Why you should start your own Twitter chat
What is a Twitter chat?
A Twitter chat, or a live chat, is a public conversation that happens on Twitter, usually gathered around...
US lawyers warned about inaccuracies on LinkedIn
In an Opinion this month, the professional ethics committee of the New York County Lawyers Association, warned lawyers that they...
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