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Who's afraid of SEO? A basic guide.

No need to fear those three small letters: SEO (Search Engine Optimization), I'm here to break it down.

SEO essentially means...

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Top 7 most viewed posts

I started regularly posting on the Professional Services Marketing Passle in January, leading to a weekly newsletter that you can...

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Social messaging is here to stay

Tom Standage predicted recently that social messaging apps would be the main social media trend this year, and it looks like he's...

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What Makes Someone a Thought Leader?

The OED defines a thought leader as:

'an influential or innovative thinker; a person with intellectual influence over a society or...

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More Apps for Law Firms

Keith Lee shares some early conclusions from the ABA TECHSHOW, which just took place in Chicago to bring together law firms and...

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A new method of political campaigning?

Cheltenham Poetry Festival and The Echo hosted the Cheltenham Poetry Election last night. Each of the six candidates in the election to...

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Here's what's new on Twitter!

Hootsuite talks us through the latest changes on Twitter - have you been enjoying the new features or do you wish things had stayed the...

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Foursquare - The Collapse of Verb

To Google something is to search something on the net, probably on Google. To Skype someone is to call them using Skype. For a brand to...

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Crowdsourcing Social Voices

While crowdfunding continues to be big, an alternative which asks people to pledge their social voice (i.e Twitter, Facebook or...

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UK top 50 law firms and social media in 2015

Passle undertook research last year on the top 200 UK law firms, to find out how they engage online, with a focus on knowledge...

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Let's get quizzical!

Easily underestimated, the humble quiz can be a brilliant conversion method for your business.

Why should you use one?

  • To drive...
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Making a Marketing Plan: Pros and Cons

You will often hear how important it is to have a marketing plan for your business, and to stick to it, but this article by Sara...

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