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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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I've been enjoying Violeta Nedkova's tweets and blogs for a while now, so couldn't resist taking a little of her time...
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No need to fear those three small letters: SEO (Search Engine Optimization), I'm here to break it down. SEO essentially means...
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Some wonderful statistics have been collated on this website to help convince you, or the powers that be, that content marketing...
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I started regularly posting on the Professional Services Marketing Passle in January, leading to a weekly newsletter that you can...
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Tom Standage predicted recently that social messaging apps would be the main social media trend this year, and it looks like he's...
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Unless you've been hiding under a rock, you will have heard about Google's ranking changes, which penalizes websites that can't be...
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I've always thought email marketing (and the company newsletter in particular) was undervalued. So long as it is opt-in and so on,...
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The OED defines a thought leader as: 'an influential or innovative thinker; a person with intellectual influence over a society or...
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Keith Lee shares some early conclusions from the ABA TECHSHOW, which just took place in Chicago to bring together law firms and...
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As thought leadership is our thing here at Passle Towers, I thought I would turn to Chapter 8 first up in The Professional Services...
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An excellent primer in the art and science of Professional Service Marketing has just arrived on my desk. Edited by Nigel Clark...
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Cheltenham Poetry Festival and The Echo hosted the Cheltenham Poetry Election last night. Each of the six candidates in the election to...
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Hootsuite talks us through the latest changes on Twitter - have you been enjoying the new features or do you wish things had stayed the...
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To Google something is to search something on the net, probably on Google. To Skype someone is to call them using Skype. For a brand to...
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While crowdfunding continues to be big, an alternative which asks people to pledge their social voice (i.e Twitter, Facebook or...
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Passle undertook research last year on the top 200 UK law firms, to find out how they engage online, with a focus on knowledge...