Dec 15, 2016 Social Selling is not exclusively for sales people! By Freddy Dobinson Keeping in contact with a client or prospect and at the front of mind during their customer journey can be easily achieved when meeting...
Dec 15, 2016 Top 3 books of 2016 the marketer in your life should read By Passle It's not too late to order Christmas presents! If you're struggling to buy for a marketer, here are three fantastic books published this...
Dec 14, 2016 Emojis - Don't get lost in translation By James Barclay Who knew?! The poo emoji means good luck in Japan and the halo emoji means the devil in China. Quite the opposite to what they mean in...
Dec 12, 2016 Big Data - How a retailer knew a high-school girl was pregnant before her dad did By James Barclay Last week I read a story about a man who was angered by the marketing collateral his high-school aged daughter was receiving from...
Dec 12, 2016 Time to re-evaluate your sponsorship By Passle At some point or another, I am sure we have all fallen into the trap of seeing our sponsors purely as a ready pot of money that we can...
Dec 08, 2016 Trello: one month review By Passle I promised to report back on my experience of using Trello after a month. Here's the good and the bad: The good Immensely satisfying to...
Dec 07, 2016 'Gamification taps into our love of competition and achievement': 5 Questions for Georgie Mann By Passle Gamification is a big part of what we do at Passle, so when I found out about Green Hat People, a company founded in Sweden in 2006 that...
Dec 06, 2016 "When it comes to subject lines, boring works best" By Passle Tis the season for evaluation, so I've looked back on Passle's weekly newsletter. A subject line is essentially a big shiny sign which,...
Dec 02, 2016 Why do post titles that are questions outperform? By Adam Elgar Claire wrote today about the facets of the most successful posts on the network. One of her findings was that a disproportionate number...
Dec 01, 2016 What makes a Passle post successful? 4 insights into our data By Passle Earlier this year I mined the top 50 most read posts across the Passle network for information. I’ve decided to delve into our data once...
Nov 30, 2016 Patagonia. A Masterclass in Brand Advocacy By Passle Scrolling through my Facebook feed this afternoon, I could not believe some of the comments I saw on Business Insider's article about...
Nov 30, 2016 Marketing to goldfish By Matt Baldwin I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue). The unstoppable rise of...
Nov 30, 2016 What are the daily conversations that dominate your clients' lives? By Freddy Dobinson CNN are embarking on a new project after earlier this week announcing they had acquired the social-sharing app Beme. Central to the deal...
Nov 29, 2016 Content Marketing for Business 101 By Passle In the video below I share some quick insights on content marketing for your B2B company. This includes: 0.26: What is content...
Nov 29, 2016 Autocomplete your way to your next post By Passle Type a few words into a search engine and you might be amused by the suggestions it comes up with. Indeed there have been whole websites...
Nov 29, 2016 Is Your Online Brand Worth $25million Dollars - Casey Neistat's Is... By Passle All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week. It was clear for...