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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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I know The Voice is maybe not the first place you think of when it comes to writing better content marketing, but I do think some of its...
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92% of respondents spend over 2 hours writing a blog post. Two hours? Two hours! It's hardly surprising that Professional Services...
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I've heard it too many times from IT contacts; "we don't need social media it doesn't work for us"9 times out of 10 they did the same...
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Not everyone is a natural planner, but new figures from the Content Marketing Institute suggest that those who keep track of their...
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We've done some analysis of how well UK Law firms are promoting themselves online. The summary is well worth a read. You can also get a...
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I have written two posts already on the subject of Building your Personal Brand: First Steps, and What to Avoid, which I recommend...
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So, you know that you need to blog, but which platform is best suited to your needs? Some big names will keep cropping up in...
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LinkedIn is coming through with its b2b marketing tools. Although this seems technically straight-forward for the website owner, the...
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“Follow your inner moonlight; don't hide the madness.” - Allen Ginsberg As a passionate believer in the importance of self...
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So you’ve hopefully read my first post on the matter, Building a Personal Brand: First Steps, and know that you need to take control...
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Let’s get one thing out of the way first: you have a personal brand.Yes, you, an individual, have a brand, whether you want to or not.It...
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Although this post doesn't cite the original poll, it demonstrates in a basic manner the fact that 'brand' is synonymous with (amongst...
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Content creation is a challenge faced by most modern organizations, and while employing ghostwriters is one way of solving that...
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A very entertaining and insightful post that looks at the failed experiment of Ello to show us the future of marketing: less...
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It’s easy to get carried away with twitter: so many apps, so many opportunities. You can forget that less is more, and that...
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What is clickbait?Even if you don’t recognize the term, you have almost certainly encountered it. Here are some examples of clickbait...