Expert-to-expert Marketing Blog

I know The Voice is maybe not the first place you think of when it comes to writing better content marketing, but I do think some of its...

92% of respondents spend over 2 hours writing a blog post.

Two hours? Two hours! It's hardly surprising that Professional Services...

Simple and brilliant - a really clever advertising campaign on the tube and a very effective way of measuring ROI. The company in...

This is a different way of looking at Communities that I was previously unaware of. It makes the case that to become a "platform" or to...

I've heard it too many times from IT contacts; "we don't need social media it doesn't work for us"9 times out of 10 they did the same...

Not everyone is a natural planner, but new figures from the Content Marketing Institute suggest that those who keep track of their...

We've done some analysis of how well UK Law firms are promoting themselves online. The summary is well worth a read. You can also get a...

I have written two posts already on the subject of Building your Personal Brand: First Steps, and What to Avoid, which I recommend...

So, you know that you need to blog, but which platform is best suited to your needs?

Some big names will keep cropping up in...

LinkedIn is coming through with its b2b marketing tools. Although this seems technically straight-forward for the website owner, the...

The numerous applications for automating your social media have made the life of a marketeer a bit easier, but there is a real danger...

Gather a group of 20 content strategy experts together and they will give you 20 slightly different views on what you should be doing...

An honest and clearly argued assessment of the difficulties law firms face in achieving differentiation by Charlie Geffen at Gibson...

“Follow your inner moonlight; don't hide the madness.” - Allen Ginsberg

As a passionate believer in the importance of self...

So you’ve hopefully read my first post on the matter, Building a Personal Brand: First Steps, and know that you need to take control...

Great piece on the difference between traditional advertising and content marketing. I wholeheartedly agree with the author, that there...

Let’s get one thing out of the way first: you have a personal brand.

Yes, you, an individual, have a brand, whether you want to or not.

It...

Although this post doesn't cite the original poll, it demonstrates in a basic manner the fact that 'brand' is synonymous with (amongst...

Content creation is a challenge faced by most modern organizations, and while employing ghostwriters is one way of solving that...

Research released yesterday by Managing Partner magazine revealed that more than half of 144 law firms questioned believe technology...

A very entertaining and insightful post that looks at the failed experiment of Ello to show us the future of marketing: less...

Sadly, few law firms have even started on the first step of the digital transformation that Lee Bryant outlines. On the other hand,...

It’s easy to get carried away with twitter: so many apps, so many opportunities. You can forget that less is more, and that...

What is clickbait?

Even if you don’t recognize the term, you have almost certainly encountered it. Here are some examples of clickbait...

An interesting article outlining the ways in which modern law firms can harness the potential of social media.

When it comes to content marketing, you can aggregate or hire ghostwriters as much as you want, nothing will be ever quite as good as...

You don’t have to be a novelist to blog, anyone can do it. However, it can be daunting when you’re not used to sharing your thoughts...

Congratulations to Skadden Arps Slate Meagher & Flom for retaining the number one position on Acritas' 2015 US law firm brand index.

Don’t give up on Google Plus just yet! While its future looked bleak back in September when Google stopped making the platform a...

With YouTube now the number 2 search engine in the world, it’s more important than ever for your business to consider investing time and...

Unless you’ve been hiding under a rock, you are hopefully aware that content marketing should be key to your business’s marketing plans...

Now here is an honest to goodness faff-free article, that provides practical and achievable ways to increase your twitter following and...

Some great suggestions from Carrie-Anne Foster on good habits to get into after writing a blog. After all, it's not enough to write it,...