PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

I know The Voice is maybe not the first place you think of when it comes to writing better content marketing, but I do think some of its...

92% of respondents spend over 2 hours writing a blog post. Two hours? Two hours! It's hardly surprising that Professional Services...

As soon as I hear the word 'outsource' my thoughts split; in one direction I think opportunity, creation, efficiency and financial...

I've heard it too many times from IT contacts; "we don't need social media it doesn't work for us"9 times out of 10 they did the same...

Not everyone is a natural planner, but new figures from the Content Marketing Institute suggest that those who keep track of their...

We've done some analysis of how well UK Law firms are promoting themselves online. The summary is well worth a read. You can also get a...

I have written two posts already on the subject of Building your Personal Brand: First Steps, and What to Avoid, which I recommend...

So, you know that you need to blog, but which platform is best suited to your needs? Some big names will keep cropping up in...

LinkedIn is coming through with its b2b marketing tools. Although this seems technically straight-forward for the website owner, the...

“Follow your inner moonlight; don't hide the madness.” - Allen Ginsberg As a passionate believer in the importance of self...

So you’ve hopefully read my first post on the matter, Building a Personal Brand: First Steps, and know that you need to take control of...

Let’s get one thing out of the way first: you have a personal brand. Yes, you, an individual, have a brand, whether you want to or not....

Although this post doesn't cite the original poll, it demonstrates in a basic manner the fact that 'brand' is synonymous with (amongst...

Content creation is a challenge faced by most modern organizations, and while employing ghostwriters is one way of solving that problem,...

It’s easy to get carried away with twitter: so many apps, so many opportunities. You can forget that less is more, and that...

What is clickbait? Even if you don’t recognize the term, you have almost certainly encountered it. Here are some examples of clickbait...