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5 Content Marketing Tips You Can Learn From The Voice

I know The Voice is maybe not the first place you think of when it comes to writing better content marketing, but I do think some of its...

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This is why firms struggle to Blog

92% of respondents spend over 2 hours writing a blog post.

Two hours? Two hours! It's hardly surprising that Professional Services...

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unknownx500 Sean MacEntee

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Measuring ROI - the easy way

Simple and brilliant - a really clever advertising campaign on the tube and a very effective way of measuring ROI. The company in...

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The Pyramid of Communities

This is a different way of looking at Communities that I was previously unaware of. It makes the case that to become a "platform" or to...

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IT geeks have to get more Social

I've heard it too many times from IT contacts; "we don't need social media it doesn't work for us"9 times out of 10 they did the same...

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Content Marketing: What Does Success Mean?

Not everyone is a natural planner, but new figures from the Content Marketing Institute suggest that those who keep track of their...

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How UK law firms compare online

We've done some analysis of how well UK Law firms are promoting themselves online. The summary is well worth a read. You can also get a...

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7 of the best blogging platforms

So, you know that you need to blog, but which platform is best suited to your needs?

Some big names will keep cropping up in...

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LinkedIn's new Ad network: Lead Accelerator

LinkedIn is coming through with its b2b marketing tools. Although this seems technically straight-forward for the website owner, the...

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Can law firms differentiate?

An honest and clearly argued assessment of the difficulties law firms face in achieving differentiation by Charlie Geffen at Gibson...

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How can a blog help you?

“Follow your inner moonlight; don't hide the madness.” - Allen Ginsberg

As a passionate believer in the importance of self...

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Advertising v content marketing - a one night stand or a relationship

Great piece on the difference between traditional advertising and content marketing. I wholeheartedly agree with the author, that there...

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Building your Personal Brand: First Steps

Let’s get one thing out of the way first: you have a personal brand.

Yes, you, an individual, have a brand, whether you want to or not.

It...

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Britain's best loved and most hated brands

Although this post doesn't cite the original poll, it demonstrates in a basic manner the fact that 'brand' is synonymous with (amongst...

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How to Make Content Creation a Team Effort

Content creation is a challenge faced by most modern organizations, and while employing ghostwriters is one way of solving that...

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Lawyers must know how to use technology...so why are some so resistant?

Research released yesterday by Managing Partner magazine revealed that more than half of 144 law firms questioned believe technology...

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Looking towards the puck

Sadly, few law firms have even started on the first step of the digital transformation that Lee Bryant outlines. On the other hand,...

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7 Twitter Faux Pas to Avoid

It’s easy to get carried away with twitter: so many apps, so many opportunities. You can forget that less is more, and that...

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How to write a killer headline without using clickbait

What is clickbait?

Even if you don’t recognize the term, you have almost certainly encountered it. Here are some examples of clickbait...

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unknownx500

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How Social Media is Being Used by Law Firms

An interesting article outlining the ways in which modern law firms can harness the potential of social media.

Nancy Myrland, the President of Myrland Marketing, a consultancy that specializes in helping law firms develop their social media...…

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Acritas' 2015 US law firm brand index

Congratulations to Skadden Arps Slate Meagher & Flom for retaining the number one position on Acritas' 2015 US law firm brand index.

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The Menu vs The Sausage: Content Marketing Difficulties

Unless you’ve been hiding under a rock, you are hopefully aware that content marketing should be key to your business’s marketing plans...

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Counterintuitive Tips to Improve your Twitter Presence

Now here is an honest to goodness faff-free article, that provides practical and achievable ways to increase your twitter following and...

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You've hit 'publish', now what?

Some great suggestions from Carrie-Anne Foster on good habits to get into after writing a blog. After all, it's not enough to write it,...

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