Jan 31, 2023 CMO Series EP77 - Julie Wall Khoury of Balch & Bingham on customising business development coaching for today’s firm By Charlotte Knight Alistair Bone Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from...
Jan 25, 2023 Finding Inspiration for your First (or next) Passle Post! By Freddy Dobinson Once you've decided you want to create a piece of thought leadership, getting started is, in many cases, the most difficult hurdle to...
Jan 25, 2023 CMO Series EP76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm By Charlotte Knight Charles Cousins It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...
Jan 23, 2023 Every Professional Services firm should have a media company inside By Adam Elgar Dharmesh Shah, Founder of Hubspot in October 2020 tweeted that "next-gen software companies will have a media company embedded inside"....
Jan 17, 2023 CMO Series EP75 - Matthew Goffe of Eckert Seamans on the opportunities for legal business development professionals By Charlotte Knight Alistair Bone The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in...
Jan 16, 2023 Who is your ideal reader? Define them and write for that person(a). By Olivia Backon The modern landscape of online networking and content creation is very competitive. Just scroll through your LinkedIn feed and you'll be...
Jan 16, 2023 Thought leadership could be even more powerful in an economic downturn By Charles Cousins Although the latest figures around surprise growth in November put a 2022 recession in question, one thing that is certain is that...
Jan 12, 2023 CMO Series Special: Your Guide to taking on 2023 By Charlotte Knight Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve...
Jan 12, 2023 Would you attribute your name to a piece of AI-Generated Content? 🤖 By Freddy Dobinson I continue to be amazed by the potential of ChatGTP. Playing around with how it can support the development of thought leadership and...
Jan 11, 2023 Harness the Power of Video Content to Thrive in the Evolving B2B Content Marketing Landscape By Passle In the ever-changing B2B content marketing landscape, content formats such as blog posts, PDFs, podcasts, and videos are all becoming...
Jan 10, 2023 CMO Series EP74 - Suzanne Donnels of Davies on aligning technology with your firm’s goals for success By Charlotte Knight Alistair Bone Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The...