Expert-to-expert Marketing Blog

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Hook your reader - 5 simple ways...

There is a lot of noise out there. Readers of content are getting bombarded. 

Last week at the PSMG event and Digital Marketing Show when...

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Is "Push" marketing dying?

It feels like not so very long ago that Push marketing was trumpeted as the new dawn of online marketing but now it seems the Huffington...

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Where are all the journalists going?

The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....

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The path to hiring a lawyer in 2015

This US based research shows some incredibly interesting stats showcasing how different demographics hire lawyers. The key thing to take...

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How to produce a compelling Hook

I was recently on race duty with British Triathlon in Australia and came across a great example of a Hook. Apple used a Hook for the iPod...

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