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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Photo-sharing sites are often overlooked by B2B marketers and indeed the targeting of many of the networks is rather scattergun when...
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There is a lot of noise out there. Readers of content are getting bombarded. Last week at the PSMG event and Digital Marketing Show...
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Great report in today's Times - Raconteur's Legal Innovation supplement.  A lot of good take homes for law firms and legal marketers....
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Earlier this week I asked whether Snapchat should be part of a B2B content marketing strategy. A few days since that post and Real Madrid...
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It's a whopping 160 pages long, but a must read for anyone interested in the mechanics of SEO.According to the handbook, a high quality...
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You’ve created a great piece of content and shared it on social media. Job done? Not really.Ask yourself:Was it the best time to share...
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I share 5 Passle tricks (complete with GIFs) you can use... These are:Twitter functionNewsletterImage searchesBackdateRequest...
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Many brands make a strong play on their heritage - it is a tried and tested marketing strategy for the discerning consumer brand. But...
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Throughout the UK as a whole we have seen a big increase in digital marketing over the past couple of years, but perhaps not so much in...
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It feels like not so very long ago that Push marketing was trumpeted as the new dawn of online marketing but now it seems the Huffington...
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The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....
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Most professionals are now on LinkedIn - but the majority simply have it as somewhere to hold a watered down version of their CV. So they...
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Last week I was told by a Head of Brand at a large professional services company that he had his 'social strategy' in place for the next...
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Forgive me for stating the obvious, but content marketing has become a vital organ in the body of marketing strategies employed by B2B...
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Storytelling and narrative are all the rage in professional services marketing these days - and rightly so. The challenge though is to...
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The Digital Marketing Show is drawing to a close, but my head is full of ideas after meeting some energizing people and hearing great...