2 1 5

How to promote your B2B content on Pinterest

Photo-sharing sites are often overlooked by B2B marketers and indeed the targeting of many of the networks is rather scattergun when...

Read More…

2 0 5

Hook your reader - 5 simple ways...

There is a lot of noise out there. Readers of content are getting bombarded. 

Last week at the PSMG event and Digital Marketing Show when...

Read More…
unknownx500

3 1 5

The Times Legal Innovation

Great report in today's Times - Raconteur's Legal Innovation supplement.  A lot of good take homes for law firms and legal marketers. 

Read More…
unknownx500

5 4 5

Support to end for older IE versions in the new year

In just under two months (2016-01-12) Microsoft will officially stop support for Internet Explorer and only release updates for its...

Read More…
unknownx500 vernieman

5 2 510

Google releases its SEO Quality Rating Guide

It's a whopping 160 pages long, but a must read for anyone interested in the mechanics of SEO.

According to the handbook, a high quality...

Read More…

2 1 1.9k

Why you should repeat yourself on social media

You’ve created a great piece of content and shared it on social media. Job done? Not really.

Ask yourself:

Was it the best time to share...

Read More…
unknownx500

2 1 1

5 Passle Tricks to Try Out

I share 5 Passle tricks (complete with GIFs) you can use... These are:

  1. Twitter function
  2. Newsletter
  3. Image searches
  4. Backdate
  5. Request Approval

Read More…
unknownx500

2 2 1

Why you should turn off your automated Twitter response

I awoke this morning to 6 new direct messages on Twitter and, ever the optimist, checked them on the way to work to see if the miracle...

Read More…
unknownx500 peyri

3 1 12

Sales STOP! Sad news, but the best present you'll get this side of Christmas

Stop selling right now, and read this. The next hour could be the best one you spend all year.

Some Sad news, and some Great news.

Sad...

Read More…
unknownx500

3 2 17

Law firm heritage and the 21century

Many brands make a strong play on their heritage - it is a tried and tested marketing strategy for the discerning consumer brand.

But...

Read More…
unknownx500

2 1 19

Will law firms keep up with the digital world?

Throughout the UK as a whole we have seen a big increase in digital marketing over the past couple of years, but perhaps not so much in...

Read More…
unknownx500

1 1 26

Is "Push" marketing dying?

It feels like not so very long ago that Push marketing was trumpeted as the new dawn of online marketing but now it seems the Huffington...

Read More…
unknownx500

1 0 4

Where are all the journalists going?

The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....

Read More…
unknownx500

3 2 111

How to Differentiate Yourself on LinkedIn

Most professionals are now on LinkedIn - but the majority simply have it as somewhere to hold a watered down version of their CV. So they...

Read More…
unknownx500

1 0 16

Digital Marketing is now mainstream - Gartner Report

Last week I was told by a Head of Brand at a large professional services company that he had his 'social strategy' in place for the next...

Read More…
unknownx500

0 1 5

Content Marketing: No Room for Error

Forgive me for stating the obvious, but content marketing has become a vital organ in the body of marketing strategies employed by B2B...

Read More…
unknownx500

2 3 6

What should be keeping managing partners awake at night?

Four questions you should ask in order to prepare for future marketing challenges

There are thousands of professional service firms around...

Read More…
unknownx500

0 2 29

Digital marketing comes to legal

Interesting to see Bird & Bird going down the digital marketing route as 3Kites is doing the same thing with Passle.

Bird & Bird has created what is understood to be the first app designed by a law firm to help in-house marketing teams and agencies with...…

Read More…
unknownx500 opensourceway

1 2 40

How to get storytelling in marketing right

Storytelling and narrative are all the rage in professional services marketing these days - and rightly so. The challenge though is to...

Read More…
unknownx500 umjanedoan

0 1 15

Lessons from the Digital Marketing Show #4: Be Authentic

We are exhibiting at the Digital Marketing Show today and tomorrow (stand B66). I'm going to try and report here on some of the talks...

Read More…
unknownx500

0 0 8

Lessons from the Digital Marketing Show #1: Letting go

We are exhibiting at the Digital Marketing Show today and tomorrow (stand B66). I'm going to try and report here on some of the talks...

Read More…
unknownx500

0 1 1

How do you compare to serious business bloggers? [Infographic]

It seems that we are investing more and more into our blogging. This infographic by Orbit Media states that on average bloggers are...

Read More…

1 1 6

Why you should make time for content creation

'Own a company? Start a blog.' I love this quote by Adam Greenbaum but of course you do not need to own the company to be keen to...

Read More…
unknownx500

0 0 1

The do's and don'ts of multilingual marketing

I’ve been thinking increasingly about developing multilingual marketing for Passle, particularly in response to our French clients. As a...

Read More…
unknownx500

1 1 1

The path to hiring a lawyer in 2015

This US based research shows some incredibly interesting stats showcasing how different demographics hire lawyers. The key thing to take...

Read More…
unknownx500

0 1 2

On Blogging and SEO

Interesting article on SEO and how Google views blogs & content. For me the statistics on how organisations attribute their increase in...

Read More…
unknownx500

2 5 1.8k

The truth about subdomains and SEO

We often get asked about whether hosting content on a subdomain is as good as a subdirectory of a website.

Whilst we've seen a lot of...

Read More…

0 1 1.7k

"A GIF is worth a thousand words"

A fantastic post by Jennifer Taylor on the origin of the GIF (if you don't know the term, GIFs are looping, animated graphics) and ways...

Read More…
unknownx500

0 1 31

Passle at the Digital Marketing Show 18-19th November

Passle will be attending the Digital Marketing Show next week. It will take place at the Excel over two days. We'll be at stand B66.

You...

Read More…
unknownx500

0 1 2

Broader business blogs with a law angle will engage clients – and potential clients

The link below is a great read for anyone working in a law firm, fee-earners and BD/marketing!

I'm often asked the question "how do I...

Read More…
unknownx500

1 1 0

Is there a future for Sales people?

There's a new report available that addresses some of the big changes in buyer behaviour for the IT industry, and what it means for the...

Read More…
unknownx500

3 3 10

What evolution dictates about feedback

I was speaking with a behavioral economist recently about how feedback and incentives can alter behavior. I showed her the graph below...

Read More…
unknownx500

2 2 43

Is Feedback the Key to a Successful Content Strategy?

In the article below Michal Wronski talks about the need for a new framework to measure social media and bring a level of consistency and...

Read More…
unknownx500

0 1 14

Passle is sponsoring the PSMG annual conference

We are proud to be sponsoring this fantastic conference. We will be exhibiting and our CMO Connor Kinnear will also be leading a workshop...

Read More…
unknownx500

2 1 21

How to produce a compelling Hook

I was recently on race duty with British Triathlon in Australia and came across a great example of a Hook. Apple used a Hook for the iPod...

Read More…
unknownx500

1 2 3

Using blogging and twitter for BD in a law firm

Well worth a read for anyone working in professional services. The article linked below is a fabulous example of a lawyer using blogging...

Read More…
unknownx500 Sean MacEntee

4 2 65

Content marketing for “boring” companies

I was asked recently if I had any advice for companies that work in “boring” industries when it comes to creating content, and as it...

Read More…
unknownx500 scragz

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.