11/30/2015 9:24:18 AM How to promote your B2B content on Pinterest By Adam Elgar Photo-sharing sites are often overlooked by B2B marketers and indeed the targeting of many of the networks is rather scattergun when...
11/27/2015 4:04:11 PM Hook your reader - 5 simple ways... By James Barclay There is a lot of noise out there. Readers of content are getting bombarded. Last week at the PSMG event and Digital Marketing Show when...
11/26/2015 3:53:43 PM Real Madrid win the Content Strategy El Clasico thanks to new Signing Snapchat By Passle Earlier this week I asked whether Snapchat should be part of a B2B content marketing strategy. A few days since that post and Real Madrid...
11/26/2015 3:36:14 PM The Times Legal Innovation By Matt Baldwin Great report in today's Times - Raconteur's Legal Innovation supplement. A lot of good take homes for law firms and legal marketers. ...
11/26/2015 12:08:13 PM Google releases its SEO Quality Rating Guide By Passle It's a whopping 160 pages long, but a must read for anyone interested in the mechanics of SEO. According to the handbook, a high quality...
11/25/2015 3:25:39 PM Why you should repeat yourself on social media By Passle You’ve created a great piece of content and shared it on social media. Job done? Not really. Ask yourself: Was it the best time to share...
11/25/2015 12:14:38 PM 5 Passle Tricks to Try Out By Passle I share 5 Passle tricks (complete with GIFs) you can use... These are:Twitter functionNewsletterImage searchesBackdateRequest...
11/24/2015 3:17:31 PM Law firm heritage and the 21century By Matt Baldwin Many brands make a strong play on their heritage - it is a tried and tested marketing strategy for the discerning consumer brand. But...
11/23/2015 3:34:20 PM Is "Push" marketing dying? By Adam Elgar It feels like not so very long ago that Push marketing was trumpeted as the new dawn of online marketing but now it seems the Huffington...
11/23/2015 12:03:45 PM Where are all the journalists going? By Tom Elgar The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....
11/23/2015 12:00:07 PM How to Differentiate Yourself on LinkedIn By Connor Kinnear Most professionals are now on LinkedIn - but the majority simply have it as somewhere to hold a watered down version of their CV. So they...
11/23/2015 10:38:37 AM Digital Marketing is now mainstream - Gartner Report By James Barclay Last week I was told by a Head of Brand at a large professional services company that he had his 'social strategy' in place for the next...
11/20/2015 5:42:11 PM Content Marketing: No Room for Error By Passle Forgive me for stating the obvious, but content marketing has become a vital organ in the body of marketing strategies employed by B2B...
11/19/2015 2:33:50 PM Lessons from the Digital Marketing Show #6: A Best Of By Passle The Digital Marketing Show is drawing to a close, but my head is full of ideas after meeting some energizing people and hearing great...
11/19/2015 1:49:23 PM How to get storytelling in marketing right By Passle Storytelling and narrative are all the rage in professional services marketing these days - and rightly so. The challenge though is to...
11/19/2015 12:00:00 AM Lessons from the Digital Marketing Show #5: Be Collaborative By Passle We are exhibiting at the Digital Marketing Show today (stand B66). I'm going to try and report here on some of the talks I've attended...