2 1 5

How to promote your B2B content on Pinterest

Photo-sharing sites are often overlooked by B2B marketers and indeed the targeting of many of the networks is rather scattergun when...

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2 0 5

Hook your reader - 5 simple ways...

There is a lot of noise out there. Readers of content are getting bombarded. 

Last week at the PSMG event and Digital Marketing Show when...

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unknownx500

3 1 5

The Times Legal Innovation

Great report in today's Times - Raconteur's Legal Innovation supplement.  A lot of good take homes for law firms and legal marketers. 

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unknownx500

2 1 1.9k

Why you should repeat yourself on social media

You’ve created a great piece of content and shared it on social media. Job done? Not really.

Ask yourself:

Was it the best time to share...

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unknownx500

2 1 1

5 Passle Tricks to Try Out

I share 5 Passle tricks (complete with GIFs) you can use... These are:

  1. Twitter function
  2. Newsletter
  3. Image searches
  4. Backdate
  5. Request Approval

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unknownx500

1 1 14

Is "Push" marketing dying?

It feels like not so very long ago that Push marketing was trumpeted as the new dawn of online marketing but now it seems the Huffington...

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1 0 4

Where are all the journalists going?

The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....

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unknownx500

3 2 111

How to Differentiate Yourself on LinkedIn

Most professionals are now on LinkedIn - but the majority simply have it as somewhere to hold a watered down version of their CV. So they...

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0 1 5

Content Marketing: No Room for Error

Forgive me for stating the obvious, but content marketing has become a vital organ in the body of marketing strategies employed by B2B...

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unknownx500

0 2 29

Digital marketing comes to legal

Interesting to see Bird & Bird going down the digital marketing route as 3Kites is doing the same thing with Passle.

Bird & Bird has created what is understood to be the first app designed by a law firm to help in-house marketing teams and agencies with...…

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unknownx500 opensourceway

1 1 6

Why you should make time for content creation

'Own a company? Start a blog.' I love this quote by Adam Greenbaum but of course you do not need to own the company to be keen to...

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unknownx500

0 1 1.7k

"A GIF is worth a thousand words"

A fantastic post by Jennifer Taylor on the origin of the GIF (if you don't know the term, GIFs are looping, animated graphics) and ways...

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unknownx500

0 0 1

The do's and don'ts of multilingual marketing

I’ve been thinking increasingly about developing multilingual marketing for Passle, particularly in response to our French clients. As a...

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unknownx500

1 1 1

The path to hiring a lawyer in 2015

This US based research shows some incredibly interesting stats showcasing how different demographics hire lawyers. The key thing to take...

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unknownx500

0 1 2

On Blogging and SEO

Interesting article on SEO and how Google views blogs & content. For me the statistics on how organisations attribute their increase in...

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unknownx500

2 5 1.8k

The truth about subdomains and SEO

We often get asked about whether hosting content on a subdomain is as good as a subdirectory of a website.

Whilst we've seen a lot of...

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3 3 10

What evolution dictates about feedback

I was speaking with a behavioral economist recently about how feedback and incentives can alter behavior. I showed her the graph below...

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unknownx500

2 1 21

How to produce a compelling Hook

I was recently on race duty with British Triathlon in Australia and came across a great example of a Hook. Apple used a Hook for the iPod...

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unknownx500

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