PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

At CMO Series Live 2025, Passle's Chief Marketing Officer, Connor Kinnear, delved into how cross-selling serves as a law firm's greatest...

Through the lens of law firm leaders, Jeff Greenbaum, Managing Partner at Frankfurt Kurnit Klein & Selz, Meredith Williams-Range, Chief...

Cross-selling is the biggest missed opportunity to boost law firm profits, according to research that says lawyers fear looking too pushy.

At CMO Series Live 2025, industry leaders from major firms came together to discuss how AI is reshaping legal marketing.  The panel...

Chief Marketing Officer of the America's at A&O Shearman, Margie Hinckley, shares how the firm successfully merged two historic brands...

Generative AI offers remarkable opportunities for law firms to revolutionize the traditional pillars of marketing: transforming attorney...

Discover how to lead a rebrand that’s not just a design refresh, but a strategic move for growth. This session from CMO Series Live 2025...

At CMO Series Live 2025, Elizabeth Gooch, Chief Business Development & Marketing Officer at McDermott Will & Emery discussed the use of...

Law firms are set to spend an average of £2,000 per lawyer on AI this year despite facing major adoption challenges. Legal industry...

On this episode of CMO Series Represents, Yasmin Zand is joined by Ioana Good, founder of Promova, for a conversation that’s as inspiring...

What does AI Advantage mean? At the Fisher Phillips AI Advantage Conference for Business Leaders, Chief AI Architect at NYU Conor Grennan...

As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground....

I jumped on an interesting and informative webinar earlier in the week featuring Paige Bowser the Director of Marketing Technology at...

Our latest research reveals that law firms are losing out on millions of pounds in missed cross-selling opportunities. In this PSM The...

Feedback is one of the most effective tools legal marketers and BD professionals have, but giving it to lawyers can come with challenges:...

In a panel moderated by Gail Harvey (Senior Manager, Global Client Strategy, Jones Day), branding experts from across the legal and...