Expert-to-expert Marketing Blog

This very impressive study by Onalytica looks into the employees' online presence & influence from global consultancy firms. It is...

In a recent client call we were discussing how Professional Services can differentiate and stay closer to their clients in the current...

Apologies it is slightly later than usual today!  The end story this week is a real cracker and it is actually from one of my good...

In a whirlwind 31 days since lockdown, we've seen the marketing teams of the world flogged pillar to post, from message to message as the...

On Monday Deloitte published the results of their first weekly Retail Industry Sentiment Survey's. It asks what key issues matter to...

The path of Employee Advocacy over the last decade has been interesting to see.

The initial stats, which I have no reason to disbelieve,...

Someone said in the comments page of the video call that they had gone for a curry, someone thanked CMS for their Papa Johns' Pizza,...

Over the last month, we have all focused on our digital footprint and our online presence.  I have had countless chats with...

It is that time again and it can only be seen as a positive that these weeks are flying by especially in light of the expected...

We're lucky to have two very experienced business minds on the Passle podcast here with David. Nigel Walsh joins us as a foremost expert...

In this episode, we're joined by Kenza Barton Schlee, professional photographer for the sports industry and professional services firms...

With no more physical events for some time, there has been a very large gap left in the calendar for business development and marketing....

Andreessen Horowitz have published an excellent article about how businesses should adopt to the current economic downturn, it has a...

Typically when someone says they can work from home, the image that this conjures up is positive - no commute, no traffic stress, eating...

I had the pleasure of starting my day off with speaking to Leon Loganathan, The managing partner of Ward Keller in Australia as he was...

With changing needs of team members come a need for firms to adjust their training programs to cater for new skills and experiences of...

Yes, believe it or not, another week has flown by with a lovely Easter bank holiday slap bang in the middle.  I wasn't really...

It can be hard to feel part of a team whilst you are working in isolation away from your colleagues. I joined a webinar last week with...

Last week I had a number of clients contact me asking about how to create video content when they have no access to their normal...

Despite winning my year 12 economics prize (thanks Mr Rennie) I have no idea how the Coronavirus will impact industries and markets long...

So many firms are supporting their clients well in the current environment through value added insights for their clients. One firm in...

Businesses have been looking to move cashless where possible over the last few years from an efficiency perspective. There has been...

Last week actually went quite quickly don't you think?  There certainly seems to be a lot more acceptance that we are all going to...

Grant Rawlinson and Tom Williams opened last weeks webinar asking us all the question - What is VUCA? I will be honest, it is an acronym...

We've seen lots of different marketing responses from professional services firms to the Covid-19 outbreak, some have adapted better than...

"How do we make a successful podcast?" is a question we often get from forward-thinking professionals, and they're right to look at the...

In the last week, our world has changed dramatically from being at least in some way physically visible and having physical access to...