PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Although many marketing and business development leaders are familiar with the Activator research, this excellent session — delivered by...

We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing.  In...

The LMA annual conference 2025 kicked off a day earlier than normal this year, in the political melting pot of Washington D.C.  With...

One of the many high-quality sessions I was fortunate enough to attend at the 2025 LMA was titled; Aligning Digital Transformation with...

AI is quickly becoming a key player in marketing and business development strategies across firms, driving efficiencies and streamlining...

Our latest sprint is named after the Portuguese wine 'Vinho Verde'. In this sprint, we focused on improving author notifications, and...

Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are...

Cross-selling is a valuable strategy for driving revenue growth in professional services firms, but it’s often easier said than done. Two...

Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client...

In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person.  In today’s episode of the...

We’re committed to making a meaningful difference to both our planet and the communities we serve. To give you a glimpse into our values,...