PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Clients of professional services firms are fundamentally buying the knowledge and capability of people. Showing who those people are,...

We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is...

Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and...

In today's fast-paced world, General Counsel (GCs) are busier than ever and expect a lot more from the lawyers they employ. They want to...

There are heaps of great insights from Passle’s recently published General Counsel Survey 2023.  Notably, I wanted to highlight the two...

Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to...

Being able to demonstrate the expertise that sets your firm apart is essential as a law firm. It's why thought leadership sits at the...

Breast Cancer has unfortunately impacted pretty much all of us in some way or another.  To raise money to help fight breast cancer, and...

Most general counsel spend at least five hours a week keeping up-to-date but law firms are not delivering the content they need. All of...

It’s easy to reflect on the most significant moments in your career in retrospect, but understanding and identifying those milestones...

In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss...

A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...

If you have heard Julia Bennett, CMO at Brown Rudnick and Kelly Harbour, CMO at Goulston & Storrs speak before then you already know the...

This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the...

On our second episode of the Passle People Podcast, our Talent and HR Lead, Sarah Marwood, is joined by Felix Packard, Software Engineer...

Are you interested in using ChatGPT to supercharge your thought leadership? At Passle, we are tremendously excited to announce that our...