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Clients of professional services firms are fundamentally buying the knowledge and capability of people. Showing who those people are,...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is...
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Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and...
In today's fast-paced world, General Counsel (GCs) are busier than ever and expect a lot more from the lawyers they employ. They want to...
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There are heaps of great insights from Passle’s recently published General Counsel Survey 2023. Notably, I wanted to highlight the two...
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Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to...
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Being able to demonstrate the expertise that sets your firm apart is essential as a law firm. It's why thought leadership sits at the...
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Breast Cancer has unfortunately impacted pretty much all of us in some way or another. To raise money to help fight breast cancer, and...
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Most general counsel spend at least five hours a week keeping up-to-date but law firms are not delivering the content they need. All of...
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It’s easy to reflect on the most significant moments in your career in retrospect, but understanding and identifying those milestones...
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In the final part of CMO Series REPRESENTS: Embracing Equity program, leading female voices across the legal marketing industry discuss...
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A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...
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If you have heard Julia Bennett, CMO at Brown Rudnick and Kelly Harbour, CMO at Goulston & Storrs speak before then you already know the...
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This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the...
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On our second episode of the Passle People Podcast, our Talent and HR Lead, Sarah Marwood, is joined by Felix Packard, Software Engineer...
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Are you interested in using ChatGPT to supercharge your thought leadership? At Passle, we are tremendously excited to announce that our...
