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The Content Marketing opportunity of GDPR

The EU's General Data Protection Regulation which is coming into force next year is a huge opportunity for Content Marketers. A very...

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unknownx500 DaveLevy

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Are you ready for GDPR?

It's the buzzword on most marketers' lips, but how does one, as a business, effectively comply with GDPR and the EU ePrivacy Directive?

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unknownx500

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I have a MEME

My meme count on an average day is probably upwards of 20. Up until now, they've just appeared when I'm scrolling through feeds on...

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The four levels of thought leadership

Often when our brainy, busy clients first discuss blogging they will refer to a famous example in their particular field. So maybe Joe...

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unknownx500

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RSA Content Marketing Survey Results

Last week, my colleagues Tom Elgar and David Kirk attended the RSA conference in San Francisco. For those who don't know, the RSA...

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unknownx500

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Does Snap Inc. Merit a $20 Billion Valuation?

Very much the talk of the town, Snap's upcoming IPO at ~$20b is looking like a big ask to me. Especially in comparison to Facebook's IPO...

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unknownx500

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Don't get trumped when it comes to a handshake

Handshakes are simple.  We got taught how to shake hands at school - eye contact, greeting and a firm (but not crushing) shake of the...

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Content Distribution: slides from the Passle Hero Academy Seminar

Below are slides from the seminar I ran on content distribution techniques at the Passle Hero Academy last week. Obviously, detached from...

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Slides from Dr Claire El Mouden's Keynote at the Passle Hero Academy

Many of you have asked for a copy of El Mouden's keynote at our first Passle Hero Academy - so here they are. A video of her talk will be...

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Stop discounting - it's harming your business

It's a pretty standard go-to when you're trying to close off your sales before the end of the month. But is discounting actually causing...

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unknownx500

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Rugby Content Marketing from QBE

QBE are extremely active in sponsoring Rugby Union, being amongst other things a partner for the up-coming Lions Tour.

However, the RBS...

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unknownx500 mugley

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