Expert-to-expert Marketing Blog

Brian Gribben is the Director of Business Development at Olswang, with extensive marketing and business development experience within...

The EU's General Data Protection Regulation which is coming into force next year is a huge opportunity for Content Marketers. A very...

Last week I registered for Reading Half Marathon. Having run this event for the last 4 years, I thought it's a good opportunity to...

It's the buzzword on most marketers' lips, but how does one, as a business, effectively comply with GDPR and the EU ePrivacy Directive?

Well to qualify my title, what you know is not boring to the people who are most important to you and your business niche.  

Remember studying economics and learning about the multiplier effect? If you did not this video is a great visual demonstration and there...

If you prefer digesting information visually, the video below covers the same point!

It goes without saying that the ideal Passle post...

Grumpiness around the new LinkedIn interface is nothing new – advanced search has received the bulk of the complaints (it’s still there)....

My meme count on an average day is probably upwards of 20. Up until now, they've just appeared when I'm scrolling through feeds on...

Often when our brainy, busy clients first discuss blogging they will refer to a famous example in their particular field. So maybe Joe...

Last week, my colleagues Tom Elgar and David Kirk attended the RSA conference in San Francisco. For those who don't know, the RSA...

It does not take a mind reader to know that some of the most important things for your customers are 1) speedy service; 2) polite...

Very much the talk of the town, Snap's upcoming IPO at ~$20b is looking like a big ask to me. Especially in comparison to Facebook's IPO...

Titles: they're either your worst enemy or a forgettable wallflower when you're creating content. Yet, while they are an important key to...

Handshakes are simple.  We got taught how to shake hands at school - eye contact, greeting and a firm (but not crushing) shake of the...

Influencer marketing has been a hot topic for a few years now. While most of the publicity has been dedicated to high profile campaigns...

I was met at Heathrow this morning by a huge banner advertising Microsoft’s Cloud offering through their partnership with The Special...

When we pitch, sell or market our products and services, all too often we start telling people what it does and how it works.  People...

Yesterday it was reported that Wikipedia editors have decided that mainstream newspaper The Daily Mail is an 'unreliable source' - not to...

When I asked a friend of mine who I'd not seen for a long while how things were going, he replied that he was now a "pillar of the local...

One of the frequent questions we get from clients is: what can we share on our social media? Obviously, in an ideal world, the majority...

Below are slides from the seminar I ran on content distribution techniques at the Passle Hero Academy last week. Obviously, detached from...

Many of you have asked for a copy of El Mouden's keynote at our first Passle Hero Academy - so here they are. A video of her talk will be...

It's a pretty standard go-to when you're trying to close off your sales before the end of the month. But is discounting actually causing...

This article by the CMI is a really nice summary of the biggest reasons why salespeople should engage in content marketing. At the end of...

At our Hero Academy event last week, Dr Claire El Mouden gave an intriguing talk on KPIs and annual bonuses, and how they are often...

I have been to many, many events where a panel of business experts talk about their latest tech, important trends and what they think the...

If you have not seen Think With Google before I highly recommend reviewing for marketing trends, data, research and opinion. 

The term...

QBE are extremely active in sponsoring Rugby Union, being amongst other things a partner for the up-coming Lions Tour.

However, the RBS...