Feb 28, 2017 "Technology has opened up the legal market": 5 Questions for Brian Gribben By Passle Brian Gribben is the Director of Business Development at Olswang, with extensive marketing and business development experience within...
Feb 27, 2017 The Content Marketing opportunity of GDPR By Adam Elgar The EU's General Data Protection Regulation which is coming into force next year is a huge opportunity for Content Marketers. A very...
Feb 27, 2017 The importance of having a deadline event. By Freddy Dobinson Last week I registered for Reading Half Marathon. Having run this event for the last 4 years, I thought it's a good opportunity to...
Feb 27, 2017 Are you ready for GDPR? By Passle It's the buzzword on most marketers' lips, but how does one, as a business, effectively comply with GDPR and the EU ePrivacy Directive?...
Feb 27, 2017 Try not to overthink content writing... You might think what you know is boring but it's not! By James Barclay Well to qualify my title, what you know is not boring to the people who are most important to you and your business niche. ...
Feb 24, 2017 Apply The Multiplier Effect and Economics to Your Content Strategy By Passle Remember studying economics and learning about the multiplier effect? If you did not this video is a great visual demonstration and there...
Feb 22, 2017 Passle Best Practice: Anatomy of the Ideal Post By Passle If you prefer digesting information visually, the video below covers the same point! It goes without saying that the ideal Passle post...
Feb 22, 2017 LinkedIn: I don’t care about work anniversaries By Passle Grumpiness around the new LinkedIn interface is nothing new – advanced search has received the bulk of the complaints (it’s still there)....
Feb 20, 2017 I have a MEME By Passle My meme count on an average day is probably upwards of 20. Up until now, they've just appeared when I'm scrolling through feeds on...
Feb 20, 2017 The four levels of thought leadership By Tom Elgar Often when our brainy, busy clients first discuss blogging they will refer to a famous example in their particular field. So maybe Joe...
Feb 20, 2017 RSA Content Marketing Survey Results By Passle Last week, my colleagues Tom Elgar and David Kirk attended the RSA conference in San Francisco. For those who don't know, the RSA...
Feb 20, 2017 Customer care: personal touch or cool efficiency? By Passle It does not take a mind reader to know that some of the most important things for your customers are 1) speedy service; 2) polite...
Feb 16, 2017 Does Snap Inc. Merit a $20 Billion Valuation? By Passle Very much the talk of the town, Snap's upcoming IPO at ~$20b is looking like a big ask to me. Especially in comparison to Facebook's IPO...
Feb 15, 2017 Best practice: 3 ways to create highly clickable titles on Passle By Passle Titles: they're either your worst enemy or a forgettable wallflower when you're creating content. Yet, while they are an important key to...
Feb 15, 2017 Don't get trumped when it comes to a handshake By James Barclay Handshakes are simple. We got taught how to shake hands at school - eye contact, greeting and a firm (but not crushing) shake of the...
Feb 14, 2017 How to target key influencers through content By Passle Influencer marketing has been a hot topic for a few years now. While most of the publicity has been dedicated to high profile campaigns...