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The Content Marketing opportunity of GDPR

The EU's General Data Protection Regulation which is coming into force next year is a huge opportunity for Content Marketers. A very...

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unknownx500 DaveLevy

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Do it again: why repurposed content can meet all of your needs

Good content does not lose its value the moment it is shared.

The chances of every single one of your target audience actually seeing your...

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unknownx500

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Are you ready for GDPR?

It's the buzzword on most marketers' lips, but how does one, as a business, effectively comply with GDPR and the EU ePrivacy Directive?

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unknownx500

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Try not to overthink content writing... You might think what you know is boring but it's not!

Well to qualify my title, what you know is not boring to the people who are most important to you and your business niche.  

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unknownx500 Cristian Carrara

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Apply The Multiplier Effect and Economics to Your Content Strategy

Remember studying economics and learning about the multiplier effect? If you did not this video is a great visual demonstration and there...

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unknownx500

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How to tell your best B2B marketing stories

Marketing is about telling stories. It sounds simple but storytelling is at the heart of what we do, in order to reach and build...

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unknownx500

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B2B or Me to You? A better approach to enterprise sales.

Every single businessperson depends on the relationships which they build on a day-to-day basis to do their jobs. As I mentioned in an...

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unknownx500

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I have a MEME

My meme count on an average day is probably upwards of 20. Up until now, they've just appeared when I'm scrolling through feeds on...

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The four levels of thought leadership

Often when our brainy, busy clients first discuss blogging they will refer to a famous example in their particular field. So maybe Joe...

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unknownx500

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RSA Content Marketing Survey Results

Last week, my colleagues Tom Elgar and David Kirk attended the RSA conference in San Francisco. For those who don't know, the RSA...

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unknownx500

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Customer care: personal touch or cool efficiency?

It does not take a mind reader to know that some of the most important things for your customers are 1) speedy service; 2) polite...

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unknownx500

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Why Snapchat is the future of social - even for B2B tech companies!

Despite the sceptics, Snapchat has grown into one of the most popular social media platforms thus far. 

Gone (mostly) are the days when...

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unknownx500

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Does Snap Inc. Merit a $20 Billion Valuation?

Very much the talk of the town, Snap's upcoming IPO at ~$20b is looking like a big ask to me. Especially in comparison to Facebook's IPO...

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unknownx500

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Best practice: 3 ways to create highly clickable titles on Passle

Titles: they're either your worst enemy or a forgettable wallflower when you're creating content. Yet, while they are an important key to...

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Don't get trumped when it comes to a handshake

Handshakes are simple.  We got taught how to shake hands at school - eye contact, greeting and a firm (but not crushing) shake of the...

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How to target key influencers through content

Influencer marketing has been a hot topic for a few years now. While most of the publicity has been dedicated to high profile campaigns...

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Content Marketing & Swimming Pools: Dive in

We at Passle are lucky to work with organisations across a wide range of industries - professional services, recruitment, technology...

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unknownx500

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How personalised is your content?

"Hey Marc, this ad is REAL."

This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...

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unknownx500

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PwC Identify the Need for Authentic Content to Drive Business Growth

I was met at Heathrow this morning by a huge banner advertising Microsoft’s Cloud offering through their partnership with The Special...

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What makes content reliable: Why should I trust you?

Yesterday it was reported that Wikipedia editors have decided that mainstream newspaper The Daily Mail is an 'unreliable source' - not to...

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unknownx500

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Hand-curated content suggestions for your social media

One of the frequent questions we get from clients is: what can we share on our social media? Obviously, in an ideal world, the majority...

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unknownx500

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Content Distribution: slides from the Passle Hero Academy Seminar

Below are slides from the seminar I ran on content distribution techniques at the Passle Hero Academy last week. Obviously, detached from...

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Slides from Dr Claire El Mouden's Keynote at the Passle Hero Academy

Many of you have asked for a copy of El Mouden's keynote at our first Passle Hero Academy - so here they are. A video of her talk will be...

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Stop discounting - it's harming your business

It's a pretty standard go-to when you're trying to close off your sales before the end of the month. But is discounting actually causing...

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unknownx500

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Maintaining tangible relationships in the digital era

This article by the CMI is a really nice summary of the biggest reasons why salespeople should engage in content marketing. At the end of...

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unknownx500

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Why Does Your Entire Firm Need a Voice to Drive More Revenue?

If you have not seen Think With Google before I highly recommend reviewing for marketing trends, data, research and opinion. 

The term...

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unknownx500

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Rugby Content Marketing from QBE

QBE are extremely active in sponsoring Rugby Union, being amongst other things a partner for the up-coming Lions Tour.

However, the RBS...

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unknownx500 mugley

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