/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/579fc37eb00e7e06c088b08e/2022-12-20-01-55-55-911-63a1162bf636e919907b543e.jpg)
Last month Passle co-founder, Adam Elgar, and I trooped up to Toronto for the LMA Canada Conference. It was probably one of the best...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/619faf545354890ec821984a/2022-12-20-13-26-02-011-63a1b7eaf636e918e020ab91.jpg)
Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/619faf545354890ec821984a/2022-12-13-17-29-20-531-6398b670f636e9188840b188.jpg)
The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/4ffad41e1c63161db07699c2/2022-12-12-10-51-39-429-639707bbf636e908f0c28455.png)
In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...
/Passle/53d0c8edb00e7e0540c9b34b/SearchServiceImages/2022-12-08-10-40-56-294-6391bf38f636ea16c849f91c.jpg)
There's always a lot to get checked off as the calendar year draws to an end. Rather than wait until the New Year to publish your next...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/619faf545354890ec821984a/2022-12-08-10-26-02-306-6391bbbaf636ea194c35d56e.jpg)
Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy,...
/Passle/53d0c8edb00e7e0540c9b34b/SearchServiceImages/2022-12-07-15-44-55-862-6390b4f7f636e9177c656e38.jpg)
For professional service firms, being able to demonstrate an authentic approach to ESG could be the difference between winning and losing...
At 19 years old, Jude Bellingham is churning out disturbingly good performances at this year's World Cup. It's remarkable as he appears...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/55cdee7f3d94740a54ddf064/2022-11-30-16-10-39-845-6387807ff636e902e4df5343.jpeg)
Having integrated with IFramely earlier this year, Passle now supports over 2,000 different rich media types that you can easily embed...
/Passle/53d0c8edb00e7e0540c9b34b/SearchServiceImages/2022-11-29-19-11-26-441-6386595ef636e90f84610bda.jpg)
Twenty years ago a friend of mine started an e-commerce company selling baby clothes online. Her venture failed largely because the...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/563090d23d94740864e70173/2022-11-23-14-24-30-506-637e2d1ef636eb17d06fde75.JPG)
We recently celebrated Passle's one year anniversary since its launch in the USA, commemorating what has been a truly fantastic year. It...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/619faf545354890ec821984a/2022-11-22-17-10-35-128-637d028bf636e913bce54519.jpg)
This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/563090d23d94740864e70173/2022-11-21-18-10-48-546-637bbf28f636e909ace9dccb.jpg)
Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/619faf545354890ec821984a/2022-11-10-14-51-26-761-636d0feef636eb085861c3c2.jpg)
Longevity, growth, execution and retention. These are just some of the facets a legal CMO has to manage. In this episode of the CMO...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/55cdee7f3d94740a54ddf064/2022-11-14-03-25-20-691-6371b520f636e916b0ee4cb4.jpg)
When Julia Bennett joined Brown Rudnick as CMO, she put together a marketing plan for her firm's senior leadership with the idea that she...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/55cdee7f3d94740a54ddf064/2022-11-08-13-45-09-688-636a5d65f636ea058ce6a152.jpg)
We had a superb time at the brilliantly organized LMA Northeast Regional Conference last week. One session that stood out amongst the...
