12/21/2022 11:01:32 AM The LMA Canada Conference: Building with confidence towards 2023 By Eugene McCormick Last month Passle co-founder, Adam Elgar, and I trooped up to Toronto for the LMA Canada Conference. It was probably one of the best...
12/20/2022 2:16:37 PM CMO Series EP73 - Michael Hertz of White & Case on leading innovation in law firms By Charlotte Knight Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...
12/14/2022 1:57:24 PM CMO Series EP72 - Konstantin Shishkin of Goodwin Procter on growing an innovative legal marketing department By Charlotte Knight Eugene McCormick The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging...
12/13/2022 6:05:56 PM How to manage your web 'build' By Tom Elgar In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...
12/8/2022 11:56:59 AM 4 Tips for Content you Should Leverage Now (December 2022) By Freddy Dobinson There's always a lot to get checked off as the calendar year draws to an end. Rather than wait until the New Year to publish your next...
12/8/2022 10:29:39 AM CMO Series EP71 - Tammy Mangan of Cohen Milstein Sellers & Toll on identifying and taking advantage of opportunities as a legal marketer By Charlotte Knight Change is inevitable. But how law firms react to it is a defining characteristic of successful legal marketing. Shifts in the economy,...
12/7/2022 4:33:45 PM Demonstrating social value and why you should care By Charlotte Knight Natasha Sandamas For professional service firms, being able to demonstrate an authentic approach to ESG could be the difference between winning and losing...
12/6/2022 12:45:33 PM Continuous Improvement: The Principle Behind It Coming Home 🦁🏆 By Freddy Dobinson At 19 years old, Jude Bellingham is churning out disturbingly good performances at this year's World Cup. It's remarkable as he appears...
11/30/2022 4:11:17 PM Levelling Up your Content with Data Visualisations by Flourish By Freddy Dobinson Having integrated with IFramely earlier this year, Passle now supports over 2,000 different rich media types that you can easily embed...
11/30/2022 3:52:01 PM The advantages of composable websites for Professional Services Marketing By Adam Elgar Twenty years ago a friend of mine started an e-commerce company selling baby clothes online. Her venture failed largely because the...
11/23/2022 2:28:40 PM Celebrating One year of Passle in America By Natasha Sandamas We recently celebrated Passle's one year anniversary since its launch in the USA, commemorating what has been a truly fantastic year. It...
11/22/2022 5:44:49 PM CMO Series - Thanksgiving Special By Charlotte Knight This Thanksgiving, we’re celebrating and giving thanks to our CMO Series guests as they share their gratitude to the people in their...
11/21/2022 6:12:13 PM What exactly is a JamStack Website, and why is it better? By James Barclay Well, here it is in a nutshell: traditional websites that utilise a content management system (CMS) such as WordPress have many moving...
11/18/2022 2:34:10 PM CMO Series EP70 - Jeanne Hammerstrom of Benesch on Longevity, Growth, Execution & Retention as a legal CMO By Charlotte Knight Eugene McCormick Longevity, growth, execution and retention. These are just some of the facets a legal CMO has to manage. In this episode of the CMO...
11/14/2022 3:56:51 AM Turning Attorneys into Recognized Thought Leaders #LMANE2022 By Yasmin Zand Adam Elgar When Julia Bennett joined Brown Rudnick as CMO, she put together a marketing plan for her firm's senior leadership with the idea that she...
11/10/2022 5:34:11 PM The Law Firm Website of the Future #LMANE2022 By Freddy Dobinson Adam Elgar We had a superb time at the brilliantly organized LMA Northeast Regional Conference last week. One session that stood out amongst the...