PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...

In today's competitive professional landscape, standing out requires more than just expertise - it demands strategic action. Shannon...

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...

Three-quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...

Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a...

Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an...

The heads of large law firms do not feel their marketing communications portray their expertise very well, according to new research.

In this edition of the Legal Diary, Edward Fennell discusses Passle's Legal Marketing Leadership Research and why it's time for lawyers...

Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online...

Law firms must prioritize thought leadership to attract clients, but face internal challenges, as shown in Passle's 2024 Legal Marketing...

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and...

Thought leadership can be the key in your business development strategy, but there are some key principles in ensuring that content is...

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help...

We are really excited to be publishing the US & UK Legal Marketing Leadership Survey 2024, examining the evolving priorities of legal...

Lawyers must become thought leaders if they want to attract new clients, but firms are facing resistance, a new study shows. Three...