10/31/2023 9:34:48 AM Content metrics to inform your 'BD Loop' By Olivia Backon So, your experts are creating content, sharing their expertise and building their online presence…fantastic! Now you've got metrics like...
10/25/2023 2:04:58 PM CMO Series EP118 - Mikkel Keller Stubkjær of Novicell UK on Composable Architecture and Why it Benefits Your Firm By Charlotte Knight On this special episode of the CMO Series Podcast, we hear from Mikkel Keller Stubkjær, Head of Development at Novicell UK, who joined...
10/19/2023 11:35:04 AM CMO Series REPRESENTS - Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships By Yasmin Zand Charlotte Knight Diversity Equity and Inclusion are top of the agenda for many law firms, but there's no silver bullet to effectively implementing...
10/17/2023 11:21:49 PM Ready to Elevate: Excitement Builds as I Head to LMA Northeast Regional Conference! By Passle As the Legal Marketing Association's Northeast Regional Conference approaches, I'm gearing up for an exhilarating two days of legal...
10/17/2023 1:30:41 PM CMO Series Ep117 - Justin Portaz of Jenner & Block on Trusting your Team: Lessons From a Legal CMO By Charlotte Knight Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a...
10/17/2023 11:05:00 AM CMO Series Live: Generative AI in Content Marketing #CMOSeriesLive By Freddy Dobinson I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...
10/16/2023 9:51:00 AM CMO Series Live: Building Your Brand through Successful Podcasting with Gemma Lyon of Macfarlanes By Charlotte Knight After 100+ episodes of the CMO Series Podcast, we were delighted to bring CMO Series Live to London this month to bring professional...
10/16/2023 8:09:10 AM PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Following our last sprint, we're continuing our journey through Spain, now inspired by the first Spanish brandy, Fundador. In this major...
10/12/2023 1:55:36 PM Don't miss the next Passle CMO Series Webinar - The War on Talent: Opportunities For Today’s Legal CMOs By Charlotte Knight Michael Rynowecer will join Will Eke to explore BTI Consulting’s latest research that uncovers the lateral war raging over legal CMOs and...
10/12/2023 1:02:54 PM CMO Series Webinar: Composable Architecture & why it Benefits Your Firm - 5 Key Takeaways By Charlotte Knight In the rapidly evolving digital landscape, businesses must adapt to stay relevant. Novicell UK, a full-service digital consultancy,...
10/12/2023 9:46:01 AM Announcement - Passle Partner Program Launches By Tom Elgar Samuel Page No one agency or tech firm can deliver the full online presence your firm needs and deserves. (Not even Passle)That’s why we’re proud to...
10/10/2023 1:24:53 PM CMO Series EP116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm By Charlotte Knight Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed...
10/9/2023 11:08:00 AM CMO Series Live: What General Counsel want from law firm content By Samuel Page Last week, marketers, BD professionals, tech providers, and agencies assembled in London at CMO Series live to delve into best practices...
10/9/2023 7:30:15 AM The "Global Mega-Trend" in Professional Services marketing By Adam Elgar The other day, I was talking with a Private Equity investor about the professional services industry and he observed that they were...
10/6/2023 11:27:48 AM Looking back on CMO Series Live 2023 and forward to 2024 By Natasha Sandamas Samuel Page Earlier this year, marketers, business development professionals and leading technology vendors came together in London for the inaugural...
10/5/2023 11:10:24 AM The High Tide Conference 2023 By Natasha Sandamas We’re very much looking forward to attending the upcoming The High Tide conference in Paris, hosted by the IBA Law Firm Management...