Jul 30, 2019 Cultivating your personal brand for success By Passle As the digital space continues to evolve, personal branding has started to change too. It's no longer about the vanity metrics and how...
Jul 29, 2019 Sales reps to be paid on usage not deal size, says Salesforce By Tom Elgar We talk about usage of our product almost constantly at Passle. We know that by getting the Experts inside our clients to engage with...
Jul 29, 2019 The rule of thirds for content By Samuel Page In photography and design, there is a well-understood concept where the image is broken down into thirds. Each third becomes an important...
Jul 29, 2019 I've just launched my new website. So what? By Eugene McCormick I probably speak to about 3 organisations every week who are thinking about or are in the process of installing a new website. Granted,...
Jul 26, 2019 Sleep - the most underrated activity? By Passle Some controversial pastiche style billboards have made an appearance on our streets and transport network recently comparing the dangers...
Jul 25, 2019 Why create a single when you have enough content for an album? Sharing your insights in a series of posts By Freddy Dobinson Over last weekend I watched the portrayal of Freddie Mercury's extraordinary rise to stardom as the lead singer of Queen in the film...
Jul 25, 2019 LinkedIn Profile basics - must dos By James Barclay A friend of mine who works in the US at LinkedIn shared a list of what makes a good LinkedIn profile and pointed towards the article...
Jul 22, 2019 5 powerful free tools to add to your marketing arsenal By Samuel Page As a marketer, there's always something more I wish I could be doing for my firm. Whether its design, video, podcasts or data analysis -...
Jul 18, 2019 How to Build a Best in Class Customer Success Team By Freddy Dobinson Sitting in client-facing roles, the majority of events we end up attending are (more often than not) areas of interest to our clients -...
Jul 16, 2019 Targeted, insightful, concise! How Legal Marketing Should Look.. By Passle Laura Cutler, Head of Brand & Marketing at Herbert Smith Freehills shared her views last year on where legal marketing was going in the...
Jul 16, 2019 People only buy from People if they have to, not because they want to By Adam Elgar "People buy from People" is a much loved mantra for B2B salespeople but it is increasingly untrue. Indeed, if the tectonic shifts in...
Jul 16, 2019 Cricket's Coming Home: 4 things your Business can Learn from England's World Cup Winning Campaign By Freddy Dobinson After possibly the most controversial, inspiring, and downright emotionally stressful affair... Cricket is actually coming home... a...
Jul 15, 2019 The thought leadership flywheel - Attributes of b2b content that will drive business returns By Passle Edelman and LinkedIn have been producing research below for several years now and once again the top performing content to drive business...
Jul 15, 2019 What do legal clients want from their lawyers? By Cam Dobinson Legal clients are different from buyers in other industries. They are often lawyers themselves and experts in their own right. They have...
Jul 10, 2019 Living Ratings - Opportunity to Lead Digitally for Law Firms By Passle The recent PMForum event was hosted by The Living Group who provided an overview into their latest report on the brand and digital...
Jul 08, 2019 Get the most info from Twitter via Twitonomy By James Barclay At our User event a few days ago Dan Connors from Applied Influence Group recommended we use Twitonomy to better understand clients and...