Expert-to-expert Marketing Blog

As the digital space continues to evolve, personal branding has started to change too. 

It's no longer about the vanity metrics and...

We talk about usage of our product almost constantly at Passle. We know that by getting the Experts inside our clients to engage with...

In photography and design, there is a well-understood concept where the image is broken down into thirds. Each third becomes an important...

I probably speak to about 3 organisations every week who are thinking about or are in the process of installing a new website. Granted,...

Some controversial pastiche style billboards have made an appearance on our streets and transport network recently comparing the dangers...

Over last weekend I watched the portrayal of Freddie Mercury's extraordinary rise to stardom as the lead singer of Queen in the film...

A friend of mine who works in the US at LinkedIn shared a list of what makes a good LinkedIn profile and pointed towards the article...

As a marketer, there's always something more I wish I could be doing for my firm. Whether its design, video, podcasts or data analysis -...

Sitting in client-facing roles, the majority of events we end up attending are (more often than not) areas of interest to our clients -...

Laura Cutler, Head of Brand & Marketing at Herbert Smith Freehills shared her views last year on where legal marketing was going in...

Your team of content marketers and product-specific experts aren’t the only people who should be writing content about your company. Your...

"People buy from People" is a much loved mantra for B2B salespeople but it is increasingly untrue. Indeed, if the tectonic shifts in...

After possibly the most controversial, inspiring, and downright emotionally stressful affair... Cricket is actually coming home... a...

Edelman and LinkedIn have been producing research below for several years now and once again the top performing content to drive business...

I meet with various prospects every month and there are a couple of recurring comments that always spring up when the L (Linkedin) word...

Legal clients are different from buyers in other industries.

They are often lawyers themselves and experts in their own right. They have...

We encourage marketing teams to distribute the burden of creating content to the experts. After all, the people talking to clients know...

The recent PMForum event was hosted by The Living Group who provided an overview into their latest report on the brand and digital...

At our User event a few days ago Dan Connors from Applied Influence Group recommended we use Twitonomy to better understand clients and...

As businesses get more global and remote, it’s critical to ensure everyone feels part of HQ. Increasingly wide time zones can really...

1. During our annual conference, Rainmaker 19, we were treated to 4 superb talks. Helen Bevan explained the topic of "enabling change and...

In the world of business to business (B2B) sales, this article in Forbes explains that buyers are really confused about what to buy and...

Alongside Rainmaker 19 on 27th June, Passle held its first User Conference, bringing together our community to share strategies, tactics...

Last week Passle hosted its yearly event, Rainmaker: the Expert-to-Expert Sales & Marketing Conference that focuses on thought...

Last week we were lucky enough to bring together some of our key clients to discuss our shared challenge of building valuable...

Rainmaker 2019 ended yesterday with summer-evening drinks on a Central London rooftop - the perfect end to an incredibly constructive and...

Last Thursday (25th) I was at Passle's Rainmaker conference 2019. We had a fantastic day full of inspirational speakers who shared their...

This blog is written as a narrative of the talk I gave at the Rainmaker conference on 27th June 2019 on the topic of “enabling change and...

With customer expectations at an all-time high, the need for a personalised and differentiated offering is more important than ever.

In a...

Recently I recruited a new member of my team.  We were successful - Jessica is now part of the Client Success Team.  One of the...

All the speakers we had at Rainmaker were fantastic. As we were asking them all to work with us I’ll never forget the feeling of...

I am not talking about grey hair,  but about a phrase that I learned on Thursday afternoon after hearing the brilliant keynote speaker

Last Thursday, here at Passle we ran our Annual Rainmaker event in London: Rainmaker 19.

Our final speaker of the day was Ben Ryan and...

Last week we hosted our annual Rainmaker conference. It's a day that brings together the Passle network to discuss how firms can attract,...

Helen Bevan's speech at Rainmaker 2019 was quite brilliant and covered a lot of ground starting with framing the scales of the challenges...

The theme of our annual Rainmaker event this year was Distributed Leadership. Our four fantastic speakers addressed the need for...

I attended The Lawyer event a couple of weeks ago and was reviewing my notes from the third panel discussion of the day on the disconnect...