Jan 31, 2024 Commit, Connect, Create - Three behaviours of Rainmakers in law firms (HBR Summary) By Charles Cousins A recent report from the Harvard Business Review looked into the Five Business-Development Profiles types of lawyers. It was strikingly...
Jan 31, 2024 What it takes to be a 'Rainmaker'- 5 Key Profiles in Professional Services By Will Eke As we are frantically and amazingly already approaching the end of January 2024, legal marketers are busy executing their business...
Jan 30, 2024 CMO Series EP129 - Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms By Will Eke Charlotte Knight The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player...
Jan 25, 2024 State of Legal Marketing - Marketing Partner Forum 2024 By Samuel Page Charles Cousins At the 31st Annual Marketing Partner Forum held by the Thomson Reuters Institute in January 2024, legal professionals gathered at the...
Jan 23, 2024 CMO Series EP128 - Melodie Tilley of FordHarrison on Creating a Culture of Human Connection in Legal Marketing By Eugene McCormick Charlotte Knight While remote and hybrid working has become the norm for many, establishing real human connections can be a challenge. Creating a culture...
Jan 18, 2024 CMO Series REPRESENTS - Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging By Yasmin Zand Charlotte Knight In this episode of the CMO Series REPRESENTS Podcast, Yasmin Zand is lucky to sit down with Terra Davis, Chief Diversity & Talent...
Jan 17, 2024 Client Development & The Power of Moments By Freddy Dobinson Creating exceptional client experiences doesn't happen by accident. Establishing a loyal client-base, or customers-for-life, also...
Jan 17, 2024 The top 6 legal marketing podcasts for 2024 By Samuel Page Charlotte Knight We're constantly getting feedback from people on how they can't get enough of the Passle CMO Series Podcast. If you're craving more top...
Jan 16, 2024 CMO Series EP127 - Karen Snell of Kennedys on Modernising & Globalising a BD function By Charles Cousins Charlotte Knight The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise...
Jan 09, 2024 CMO Series EP126 - Nicole Miles Of Dentons On What It Takes To Build An Effective Approach To Business Development By Charlotte Knight Will Eke Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of...
Jan 04, 2024 The 9:1 ratio your firm needs to know when planning for thought leadership By Samuel Page Over the past few years, we've researched hundreds of buyers and sellers of professional services to understand how buyers want to engage...