PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Known for its powerhouse litigation team, Boies Schiller Flexner had traditionally focused its brand on courtroom excellence rather than...

When Axinn launched Passle in October 2023, it marked a pivotal moment in the firm’s marketing and business development journey. With a...

Since implementing Passle in July 2023, Baker Botts has rapidly transformed its approach to thought leadership and content delivery. ...

A recent study has revealed that lawyers who hesitate to refer clients to their colleagues, fearing they may come across as pushy, are...

Simran Jhurry recently completed her internship in the Client Success team here at Passle. Read on to learn more about her experiences as...

At a law firm, marketing has its own unique challenges and opportunities.  You’re balancing multiple practice groups, working around busy...

For a commercial law firm, growth isn't just about landing shiny new clients.  It's equally, if not more, about deepening the...

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their...

We’re excited to announce the launch of the Passle Awards – a new way to recognise the standout individuals and teams leading the way in...

Many of us are assessing H1 and looking towards H2 at the moment. We'll be celebrating, head-scratching, late-night data gazing and...

As a long-time partner to professional services firms, we’ve seen more need for firms of all sizes to improve the way they cross-sell. In...

In the short time since I joined Passle, I’ve learned a lot about how law firms gain business, not just on the basis of technical...

Reflecting on my first time attending Passle's flagship CMO Series Live conference last week, I found the panel moderated by Charles...

In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York....

Lawyers who do not refer clients to colleagues for fear of appearing pushy are costing their firms millions in lost revenue, a new study...

Each year at Passle, we conduct research into various topics, from what General Counsel want to see from law firms, to the priorities of...