25 Jul, 2024 Building Content Franchises: A Lesson from The Olympic Games 2024 By Freddy Dobinson Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of content franchises...
24 Jul, 2024 A&O Shearman chose Passle to drive thought leadership on new merged website By Freddy Dobinson Olivia Backon Charles Cousins Will Eke Samuel Page +2 more... Show less Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge...
24 Jul, 2024 Morris James put expertise at the heart of their website rebuild with Passle & LISI By Yasmin Zand Ed Lovatt James Barclay Samuel Page +1 more... Show less Morris James has built its approach to digital marketing around showcasing the knowledge of its lawyers. Dawn Sheiker, director of client...
24 Jul, 2024 Thompson Coburn driving online success with their lawyers' insights and Passle By Will Eke Yasmin Zand Freddy Dobinson Samuel Page +1 more... Show less Thompson Coburn LLP is a prominent U.S. law firm with a strong presence in Chicago, Dallas, Los Angeles, New York, Southern Illinois, St....
24 Jul, 2024 Morris, Manning & Martin find success & show ROI rolling out Passle By Yasmin Zand Alistair Bone Samuel Page Freddy Dobinson +1 more... Show less Morris, Manning & Martin (MMM), named the most influential law firm in Georgia, are known for blending the extensive resources of a large...
24 Jul, 2024 Passle implementation has helped Goulston & Storrs drive a "tremendous increase in content from lawyers" By Yasmin Zand Eugene McCormick Ed Lovatt Samuel Page +1 more... Show less Seeing our platform making a real difference to our clients is always rewarding. One such success story is with Goulston & Storrs, a...
24 Jul, 2024 CMO Series EP149 - Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal By Charles Cousins Charlotte Knight Sonali Badul Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional...
16 Jul, 2024 CMO Series EP148 - Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services By Cam Dobinson Charlotte Knight Sonali Badul Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In...
09 Jul, 2024 CMO Series Podcast Special - The Highlights from CMO Series Live in New York By Natasha Sandamas Charlotte Knight Sonali Badul In this special edition of the CMO Series Podcast, Natasha Sandamas, Events Marketing Manager, joins the series to reflect on Passle’s...
03 Jul, 2024 CMO Series EP147 - Phill McGowan of Reed Smith on Strategic Communications: The Greatest Untapped Potential in Legal BD? By Eugene McCormick Charlotte Knight Sonali Badul As the landscape of legal services evolves, so does the significance of effective communication strategies. Today, Eugene McCormick is...
01 Jul, 2024 The Rainmaker Genome & The Future of Business Development - PSMG Conference Session Summary By Charles Cousins Last week at the PSMG Annual Conference, I attended an outstanding session with Alex Lowe from DCM Insights, Gemma Prescott from Intapp,...
27 Jun, 2024 Leveraging LinkedIn to Transform your Lawyers from Experts to Activators By Olivia Backon Empowering lawyers to become ‘Activators’ is a great way to increase the reach of your firm's thought leadership. While legal marketing...
27 Jun, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
24 Jun, 2024 CMO Series REPRESENTS - From Roots to Rights: Lessons from a Labor Attorney By Julia Howard Charlotte Knight Sonali Badul Labor attorneys are essential in managing the intricacies of union law, protecting workers' rights, and promoting fair and just labor...
20 Jun, 2024 CMO Series Live 2024: How Reed Smith built a winning online presence By Samuel Page Freddy Dobinson Will Eke Digital engagement is becoming more central to the way clients engage with your law firm. Last year we surveyed 100 GCs at large...
20 Jun, 2024 CMO Series Live 2024: General Counsel Panel By Samuel Page At CMO Series Live 2024, we heard from legal marketing experts from across the industry, we heard from Chief Operating Officers of...