7/18/2025 10:31:28 AM Equipping MBD Teams To Navigate & Leverage Emerging Technology By Will Eke I jumped on an interesting and informative webinar earlier in the week featuring Paige Bowser the Director of Marketing Technology at...
7/16/2025 3:20:46 PM The Problem with Cross-Selling By Charlotte Knight Our latest research reveals that law firms are losing out on millions of pounds in missed cross-selling opportunities. In this PSM The...
7/15/2025 10:22:59 AM How CrossPitch AI Handles Feedback to Lawyers By Samuel Page Feedback is one of the most effective tools legal marketers and BD professionals have, but giving it to lawyers can come with challenges:...
7/11/2025 10:07:16 AM LMA Europe 2025 - The Value of a Brand By Dan Washington Will Eke In a panel moderated by Gail Harvey (Senior Manager, Global Client Strategy, Jones Day), branding experts from across the legal and...
7/9/2025 12:51:00 PM PRODUCT UPDATE: What's new from Passle? By Ruth Nossek Abigail Taylor Our latest sprint is named after the cocktail 'French 75'. In this sprint, we focused on enhancements to our new product CrossPitch AI,...
7/9/2025 11:55:20 AM CMO Series Live Special: The AI Revolution and What it Means for CMOs By Samuel Page Charlotte Knight Dionne Cole On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing...
7/7/2025 4:19:54 PM LMA Europe 2025 - Clear Communication in a Crisis By Dan Washington Against a backdrop of increasing external scrutiny and real-time public reaction, the discussion focused on preparing for internal and...
7/7/2025 2:52:03 PM LMA Europe 2025 - Building the Skillset for Future Success By Charles Cousins Dan Washington Will Eke As AI continues to reshape industries, legal marketing and business development professionals are grappling with a new challenge: how to...
7/7/2025 2:33:40 PM LMA Europe 2025 - Enabling Sales Through Business Development By Charles Cousins Dan Washington Will Eke At this year’s Legal Marketing Association Europe conference, a standout panel titled "Enabling Sales Through Business Development"...
7/7/2025 12:49:33 PM LMA Europe 2025 - Building your Personal Brand By Charles Cousins In an industry built on trust, reputation, and relationships, personal branding isn’t just for rainmakers - it’s essential for legal...
7/7/2025 11:11:09 AM LMA Europe 2025 - How are multi-generational dynamics shaping the workplace? By Dan Washington Will Eke In this research-led session, moderated by Joanna Milne (Head of Practice, BD & Marketing, Totum Partners), the panel explored how...
7/4/2025 4:04:51 PM LMA Europe 2025 - The Art of the (Im)possible: Reimagining Campaign Innovation in Legal Marketing By Dan Washington Will Eke In a lively and thought-provoking session moderated by Alessandra Almeida Jones (Global CMO, Bryan Cave Leighton Paisner), the panel...
7/4/2025 1:32:59 PM LMA Europe 2025 - Unlock Growth With A Data Driven Approach To Business Development And Marketing By Charles Cousins In an era where competition is fierce and client expectations are evolving rapidly, professional services firms are turning to a...
7/4/2025 1:26:01 PM LMA Europe 2025 - Managing Partner & Chief Marketing Officer Fireside Chat By Dan Washington Will Eke Charles Cousins The second talk of the day at the LMA Europe regional conference was led by Connor Kinnear (CMO, Passle), featuring insights from senior...
7/4/2025 1:18:36 PM LMA Europe 2025 - The Evolving Role of the CMO By Dan Washington Will Eke In a fascinating panel moderated by Peter Skinner (CMO, Wedlake Bell), senior leaders from across the legal sector explored how the role...
7/4/2025 12:46:44 PM LMA Europe 2025 - Two TED-Style Talks: Marketing a Merger & Facing Your Fears With Generative AI By Will Eke At the LMA Europe regional conference, one of the most engaging sessions of the day came in the form of two TED-style talks, offering...