9/30/2025 4:28:16 PM Delivering A Successful Sector/Client Strategy By Will Eke The final session of the day at the Lawyer Marketing Leadership Summit Event 2025 saw Emma Lago (Global Head of PR & Communications —...
9/30/2025 1:57:39 PM Communications: Fighting For 'Column Inches' In A Four-Dimensional World By Will Eke Leor Franks (Chief Commercial Officer- Kingsley Napley) chaired a lively and very interactive panel discussion at the lawyer marketing...
9/30/2025 12:37:48 PM Why Thought Leadership Campaigns Are the Real Test of Marketing & BD Performance By Charlotte Knight Written by guest contributor, Phill McGowan, founder of Phill McGowan Marketing and experienced law firm marketer with more than a decade...
9/30/2025 12:20:45 PM CMO Series EP182 - Phill McGowan on How To Build Successful Thought Leadership Campaigns By Charlotte Knight Executing an effective thought leadership strategy is essential in professional services marketing, yet many firms continue to struggle....
9/30/2025 8:55:54 AM How to Use AI in Professional Services Marketing: A Practical Guide By Charlotte Knight Samuel Page As professional services marketers, you need practical ways to put AI to work. Ways that actually help your teams and lawyers create and...
9/30/2025 7:52:32 AM Understanding The Internal Client: Ensuring Internal Client Centricity By Will Eke Rebecca Wright (Global Head Of Client & Market Development — Clifford Chance) hosted this panel at the lawyer event that featured Anna...
9/29/2025 6:35:37 PM Putting The Customer At The Centre Of Your MBD Strategy By Will Eke One of the stand-out sessions at the Lawyer event last week featured a stellar line-up including: Tricia Weener (CMO- Linklaters), John...
9/29/2025 2:23:09 PM De-Mystifying The Customer- What External Clients Actually Want By Will Eke The Lawyer hosted the Marketing Leadership Summit last week and a day of action-packed sessions kicked off with Daisy Williamson (Global...
9/23/2025 1:23:10 PM CMO Series EP181 - Anne Kunkel of Redgrave on Making a Big Impact in a Boutique Firm By Eugene McCormick Charlotte Knight Dionne Cole Boutique firms are continually finding new ways to stand out, tackle significant cases, and make a lasting impact. In today's episode of...
9/22/2025 2:09:23 PM The New Consumer By Will Eke Dan Washington Charles Cousins At the PM forum annual conference last week, I had the pleasure of listening to the keynote speaker Dr Susan Rose talking about how...
9/22/2025 11:51:32 AM Fight Club at PM Forum: Outsider Insights vs Insider Instincts By Dan Washington PM Forum staged a playful “Fight Club” debate with a serious question at its heart: should professional services firms (PSFs) import...
9/22/2025 11:14:58 AM PM Forum 2025|Why Brand Must Be Rooted in Truth and Numbers By Charles Cousins One of the highlights of the day was a brilliant talk from Elliot Moss, Partner and Chief Brand Officer at Mishcon de Reya, who shared...
9/22/2025 11:14:37 AM PM Forum 2025|The latest Trends in Marketing By Charles Cousins Will Eke Dan Washington The PM Forum Annual Conference wrapped up with a thought-provoking perspective on the state of marketing in 2025 delivered by Joe Glover,...
9/22/2025 11:13:52 AM PM Forum 2025 | The Purpose Paradox: Why Professional Services Struggle With Authenticity By Dan Washington If you work in professional services marketing, chances are you’ve wrestled with "purpose." We’ve all seen the sweeping statements on...
9/17/2025 4:18:21 PM PM Forum Recap: From back office to brand story: Using and marketing AI By Dan Washington This week, I joined a PM Forum session at Dechert’s London office, brilliantly chaired by Charlotte Sansom (Dechert). Speakers Rose Hall...
9/16/2025 1:37:42 PM CMO Series EP180 - Helen Cox of Helen Cox Marketing on Lessons from a Fractional Marketer: What Works and Where Firms Go Wrong By Charles Cousins Charlotte Knight Dionne Cole Fractional marketing is on the rise, enabling firms to tap into top-tier expertise without the full-time cost. In today’s episode of the...