Mar 31, 2022 Insiders Club Newsletter, March 22 - Takeaways from LMA22 By Natasha Sandamas This week, we're happy to be sharing the latest edition of our Insiders Club community newsletter. We want to give us huge shout out to...
Mar 31, 2022 LMA 2022: Key Account Management - To do or not to do? By Samuel Page Cam Dobinson LMA's annual conference last week featured some brilliant talks, some of which have been featured by Passle here, here, and here. One of...
Mar 30, 2022 Mastering The Algorithm: how can I make the most of LinkedIn? By Olivia Backon Whether you're looking to become a LinkedIn Influencer, sway the buying habits of a whole consumer market or purely share your expertise...
Mar 30, 2022 LMA 2022: The not-so-secrets for success in the C-Suite By Will Eke Eugene McCormick At the LMA 2022 there was a lot of great content flying around, but a panel covering success at C-Suite level stood out. The panel...
Mar 30, 2022 LMA 2022: How to Strategically Grow Your Client Base Using CRM By Ed Lovatt Exactly one week ago at the Legal Marketing Association Conference in Las Vegas I sat in on a brilliant session that included some...
Mar 29, 2022 CMO Series EP34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm By Charlotte Knight Charles Cousins No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.On this episode of the...
Mar 22, 2022 LMA 2022: How to punch above your weight as a mid-market firm By Sarah Strachan Eugene McCormick We are lucky at Passle to be able to attend the LMA's fantastic annual conference this week, luckier still we were delighted to share the...
Mar 22, 2022 Passle Technical Support in 2022 By Sophia Plowright International Women’s Day 2022 saw the Passle team looking at opportunities to raise awareness and break down barriers - you may already...
Mar 22, 2022 CMO Series EP33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm By Charlotte Knight James Barclay Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale...
Mar 17, 2022 How can APIs Integrate your Marketing Technologies? By Yasmin Zand Software-as-a-Service (SaaS) has revolutionized the way businesses are able to market themselves online. Whether you've invested in...
Mar 16, 2022 CMO Series Special: LMA '22 - What to expect By Charlotte Knight Eugene McCormick In this bonus edition of the CMO Series, Eugene McCormick chats to Brenda Plowman, Chief Marketing Officer at Fasken and President of the...
Mar 15, 2022 CMO Series EP32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm By Charlotte Knight Alistair Bone The function of marketing is becoming more central to the growth and success of law firms, with marketers and BD professionals becoming...
Mar 15, 2022 The Legal Marketing Association Conference: A quick preview of the go-to talk for a mid-market firm By Eugene McCormick In any industry, the biggest brands are, typically, the most easily recognised: In Accounting, we all probably know at least one of the...
Mar 14, 2022 Life in Ukraine - Anna's story By Charlotte Knight Like millions of people across the world, we were stunned by Russia’s unprovoked invasion of Ukraine and are appalled by the continued...
Mar 08, 2022 Passle’s commitment to #BreakTheBias By Natasha Sandamas Sarah Marwood For many women, a career in technology doesn’t come easily. Gendered assumptions and biases, often subconsciously so, cause impediments...
Mar 08, 2022 CMO Series EP31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm By Charlotte Knight Charles Cousins The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and...