Demonstrate your expertise and win new business - tips from Linda Orton, CMO at Alvarez & Marsal
Last week I attended a fantastic session at the virtual LMA Conference where Passle's Connor Kinnear was joined by Linda Orton, CMO at...
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LMA 2020 - Turning your busy experts into recognised thought leaders - Linda Orton & Connor Kinnear
Expertise and knowledge are what differentiate Professional Services firms. No matter how large or small the problem, the first choice...
LMA 2020: Make sure you know who you know - and get the right content to the right people (who want it)
There is no doubt that digital transformation has accelerated over the last 6 months within law firms. At the Virtual Legal...
Legal Marketers - Advice for 2021 from Sadie Baron, CMO of Reed Smith
If you are in legal marketing or have an ambition to be a legal marketeer in 2021 the video below is a must-watch. Here at Passle,...
LMA 2020: Is sales still a dirty word at law firms?
This week saw the return of the Legal Marketing Association's Annual Conference - normally a throng of busy 'fee-enablers' networking,...
The client-supplier relationship - the Relationship Diaries
All great work is built on the foundation of great relationships. As suppliers of services, balanced and beneficial relationships are not...
Reaching your market on LinkedIn (Best practice content campaigns - part 5)
Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen...
How to be Indispensable at work
To be indispensable at work is a great goal at the best of times. We are not in the best of times. Here is the list I have been...
How Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms - Passle Podcast with Rippan Vig
For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level,...
Professional Services Growth Live - Episode 4 - Data & Analytics with Sarah Strachan
On this episode of Professional Services Growth Live, our live Q&A is joined by Sarah Strachan, an expert in data and analytics for...
Lasering in on your current customers
Mark Suster gave a webinar shortly after the start of the Pandemic where he spoke about the ways that the crisis would affect businesses...
Professional Services Growth Live EP04 - Data and analytics with Sarah Strachan
Join us for a live Q&A, where we discuss all things business development and marketing within professional services, taking questions...
Join the buyers' journey earlier as a trusted advisor.
Both leading analysts Gartner CEB (below) and Forrester have found that the buyers' journey has substantially changed prior to contacting...
Today Is World Octopus Day 2020
The 8th October 2020 is World Octopus day and it is a day of awareness rather than celebration. This is sadly due to the fact that...
Turning busy lawyers into recognised thought leaders - LMA 2020
In two weeks time, the LMA annual conference kicks off virtually. I'm excited to be presenting alongside a brilliant marketer in Linda...
Stop selling yourself short - just a little bravery is required
I wrote this post a few years ago and thought it was worth a revisit on the back of a few conversations I have had in the last week or...
Can law firms go paperless?
In recent months there has been a whole raft of change and transformation that has taken place within the now, not as traditional, law...
LMA 2020 - Legal Marketing Association Annual Conference Reimagined October 19-22
This year the LMA annual conference will be different but the important thing is that it is happening - and the content looks great!
What makes a company LinkedIn page grow? (Data analysis)
Over the last couple of weeks, I've been looking at data from across LinkedIn to try and figure out how to grow a LinkedIn page. In...
5 Top Marketing Techniques For Professional Services Firms
At the start of lockdown, I found some very handy marketing advice for professional services firms on the Hinge Marketing website and I...
Communications to Counsel need to be Short, Relevant and Concise according to BT's Litigation Head
For several years now Edelman and LinkedIn have been surveying what the attributes are of content that engages b2b decision makers of...
Are robots taking over? The need for efficiency in legal services is one of survival
The need for new tech in legal services is higher than ever. Clients are demanding more services for less money, so firms must find...
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