PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Last week I attended a fantastic session at the virtual LMA Conference where Passle's Connor Kinnear was joined by Linda Orton, CMO at...

Expertise and knowledge are what differentiate Professional Services firms. No matter how large or small the problem, the first choice...

There is no doubt that digital transformation has accelerated over the last 6 months within law firms.  At the Virtual Legal Marketing...

If you are in legal marketing or have an ambition to be a legal marketeer in 2021 the video below is a must-watch.  Here at Passle, we...

This week saw the return of the Legal Marketing Association's Annual Conference - normally a throng of busy 'fee-enablers' networking,...

All great work is built on the foundation of great relationships. As suppliers of services, balanced and beneficial relationships are not...

Reaching your target audience with content has always been a challenge. If you’ve been tuning into this post series you’ve already seen...

To be indispensable at work is a great goal at the best of times. We are not in the best of times.  Here is the list I have been thinking...

For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level,...

On this episode of Professional Services Growth Live, our live Q&A is joined by Sarah Strachan, an expert in data and analytics for...

Mark Suster gave a webinar shortly after the start of the Pandemic where he spoke about the ways that the crisis would affect businesses...

Join us for a live Q&A, where we discuss all things business development and marketing within professional services, taking questions...

Both leading analysts Gartner CEB (below) and Forrester have found that the buyers' journey has substantially changed prior to contacting...

The 8th October 2020 is World Octopus day and it is a day of awareness rather than celebration.  This is sadly due to the fact that...

In two weeks time, the LMA annual conference kicks off virtually. I'm excited to be presenting alongside a brilliant marketer in Linda...

I wrote this post a few years ago and thought it was worth a revisit on the back of a few conversations I have had in the last week or...