Expert-to-expert Marketing Blog

Below is a fascinating interview with Jeff Bullas, the digital marketing expert, who makes a strong case for social media automation.

Ever since we first used email in the place of direct mail in the old century I've been amazed by the effectiveness of email marketing....

This video from Enterprise Gamification Consultancy nicely illustrates how extrinsic motivators can be initially powerful (if relevant...

Following on from Claire Trevien's recent post on "What Lawyers put in their profiles vs what clients want to see" I chanced upon the...

I've tried to find the source of these cartoons. Is this a big corporate content play to show the zany side of KPMG or just someone being...

This week I was speaking at The Insurance Technology Congress to some of the most senior individuals in the Insurance sector about...

Having spoken to a number of clients recently, I am continually asked the question:

"How much content should we be producing as a...

Klout has added YouTube to its algorithm - views, likes and other interactions on your channel can now boost your overall score.

Not...

Passle is proud to be sponsoring tomorrow's PM Forum conference.

Keep an eye out for us, as we will be releasing for the first time...

TrustRadius’s 2015 Social Media Marketings Trends report is now out, based on the answers of nearly 600 social media practitioners.

There...

78% of consumers believe that companies providing custom content are interested in building good relationships with them

You work for a...

The majority of traffic on law websites goes to the lawyers' biographies - and yet, these are not always given the attention they should...

The Economist's author style guide is full of great writing advice (though the writing style, ironically, might put you off). I...

77% of people search you on Google and 84.3% of people check "business websites" (i.e. LinkedIn) before making a B2B purchase . ...

The role of Business Development is a highly nuanced one within Law Firms. Lawyers are frequently keen to manage the sales process...

Around about the time that savvy businesses started to realise the potential of social media; a lot of people sat down in meeting rooms...

In 2012, Cap Gemini, the consultancy that employs over 140,000 people, decided to go "fully digital" for their branding. They created a...

Interesting stats in the article linked to below, which tries its best to make the future look bleak for CMOs.

Personally, as an...

What is social selling?

Social selling means building relationships as part of the sales process, generally through social networks (i.e...

Social media represents a revolution in the way businesses and customers interact, and senior management needs to pay attention. Follow...

I spent some time this week at some of the excellent events and talks that were part of London Social Media Week 2015. I learnt a lot,...

A substantial proportion of firms are still leaving money on the table when it comes to their digital strategy. Marketing has long been...

Whether you are looking to overhaul your law firm website, or start building a new firm afresh, a professional, optimised, and...

The rise in content marketing in recent years is well documented across a number of industries. With the volume of content...

I first came across Lesley Morrissey through her excellent website, which is full of great resources for anyone wanting to improve their...

Great post by Jon Wilks on Hero, Hub and Hygiene content*, arguing that hub plays a crucial role in nurturing a business's relationship...

Each year in May, Mary Meeker from Kleiner Perkins Caufield & Byers, a well regarded Venture Capital firm in Silicon...

There is no doubt that content written by your in-house experts is a powerful addition to your marketing, but it can be very difficult...

An interesting article that clearly shows the utility of gamifiying various work-related processes. That said, I am somewhat hesitant...

Ray Eitel-Porter, Managing Director Accenture Digital, Head of Big Data & Analytics UK & Ireland provides a really honest insight into...

Great news for B2B advertisers, Instagram is not only expanding its advertising reach to 30 more countries including Italy, South...

Three steps to building a successful professional services brand

In 1916 the Coca-Cola company asked bottle manufacturers to come up...

Our co-founder Tom Elgar is over at Spin Sucks today talking about the Hero, Hub, and Hygiene concept, and why all three are vital to...

Edwin Dearborn is a brand strategist and the author of Power Branding Secrets. He helps entrepreneurs, startups or existing small...

Eric Siu references the Eccolo Media Technology Content Survey in his post about B2B vs B2C content marketing. The survey is new to me...

Great advice from Mark Lee over at AccountingWeb!

Give your firm a sustainable competitive advantage

This guide can help you write a marketing plan in 60 minutes. It follows our...

This is a good article on how more and more law firms are investing in content marketing over more traditional marketing methods, with...

Whether you are thinking of adding your business to social media networks, or have already done so but are stagnating, there are a...

It is great to see multiple initiatives spurring across the world demonstrating that the insurance industry is ripe for innovation.

Facebook is testing out a revamped version of its Notes section on a number of users. Screenshots suggest that it's going for a slick,...

I’ve spent a month largely away from the internet, and I think that returning to work suddenly has made certain trends in articles...

We've said it before, incorporating blogging (and by extension, social media) into your daily routine is the best way to make sure...

I am in last month's issue of LawTech Magazine talking about how Pini Franco, a boutique law firm, used Passle to increase its online...

Since Periscope and Meerkat entered the scene earlier this year, video livestreaming has become a popular tool for many brands. We have...

Although it is a concept that have been around for a long time, content marketing is quite a new ideas to many organisations. It’s...

I am noticing more and more lists (such as City A.M.'s recent Women in the City powerlist) which are based on people's Klout scores....

Linkedin is deploying a new messaging service to English-speaking members of the website which should facilitate conversations. New...

Interesting article from Gibson Dunn's Charlie Geffen, highlighting the three reasons he believes clients go to law firms:

1. Advice about...