Below is a fascinating interview with Jeff Bullas, the digital marketing expert, who makes a strong case for social media automation....
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Ever since we first used email in the place of direct mail in the old century I've been amazed by the effectiveness of email marketing....
This video from Enterprise Gamification Consultancy nicely illustrates how extrinsic motivators can be initially powerful (if relevant...
Following on from Claire Trevien's recent post on "What Lawyers put in their profiles vs what clients want to see" I chanced upon the...
I've tried to find the source of these cartoons. Is this a big corporate content play to show the zany side of KPMG or just someone being...
This week I was speaking at The Insurance Technology Congress to some of the most senior individuals in the Insurance sector about...
Having spoken to a number of clients recently, I am continually asked the question:
"How much content should we be producing as a...
Klout has added YouTube to its algorithm - views, likes and other interactions on your channel can now boost your overall score.Not...
Passle is proud to be sponsoring tomorrow's PM Forum conference.
Keep an eye out for us, as we will be releasing for the first time...
TrustRadius’s 2015 Social Media Marketings Trends report is now out, based on the answers of nearly 600 social media practitioners.
...
The majority of traffic on law websites goes to the lawyers' biographies - and yet, these are not always given the attention they...
The Economist's author style guide is full of great writing advice (though the writing style, ironically, might put you off). I...
77% of people search you on Google and 84.3% of people check "business websites" (i.e. LinkedIn) before making a B2B purchase . ...
The role of Business Development is a highly nuanced one within Law Firms. Lawyers are frequently keen to manage the sales process...
In 2012, Cap Gemini, the consultancy that employs over 140,000 people, decided to go "fully digital" for their branding. They created a...
Interesting stats in the article linked to below, which tries its best to make the future look bleak for CMOs.
Personally, as an...
