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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Below is a fascinating interview with Jeff Bullas, the digital marketing expert, who makes a strong case for social media automation....
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Ever since we first used email in the place of direct mail in the old century I've been amazed by the effectiveness of email marketing....
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This video from Enterprise Gamification Consultancy nicely illustrates how extrinsic motivators can be initially powerful (if relevant...
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Following on from Claire Trevien's recent post on "What Lawyers put in their profiles vs what clients want to see" I chanced upon the...
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I've tried to find the source of these cartoons. Is this a big corporate content play to show the zany side of KPMG or just someone being...
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This week I was speaking at The Insurance Technology Congress to some of the most senior individuals in the Insurance sector about...
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Having spoken to a number of clients recently, I am continually asked the question: "How much content should we be producing as a...
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Klout has added YouTube to its algorithm - views, likes and other interactions on your channel can now boost your overall score.Not...
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Passle is proud to be sponsoring tomorrow's PM Forum conference. Keep an eye out for us, as we will be releasing for the first time...
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TrustRadius’s 2015 Social Media Marketings Trends report is now out, based on the answers of nearly 600 social media practitioners. ...
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The majority of traffic on law websites goes to the lawyers' biographies - and yet, these are not always given the attention they...
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The Economist's author style guide is full of great writing advice (though the writing style, ironically, might put you off). I...
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77% of people search you on Google and 84.3% of people check "business websites" (i.e. LinkedIn) before making a B2B purchase . ...
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The role of Business Development is a highly nuanced one within Law Firms. Lawyers are frequently keen to manage the sales process...
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In 2012, Cap Gemini, the consultancy that employs over 140,000 people, decided to go "fully digital" for their branding. They created a...
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Interesting stats in the article linked to below, which tries its best to make the future look bleak for CMOs. Personally, as an...