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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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When it comes to successful engagement with clients it is important to know who your customers actually are and what makes them tick. ...
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I have met with a number of law firms over the past 6 months and 9 times out of 10 they are undergoing, have undertaken or are about to...
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To grow and differentiate themselves, firms are finding that they need to adopt new approaches to leadership. Organisations are looking...
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Your buyers will be researching you online. Both your company, and in the case of delivering specialist B2B services, you as an...
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'How do I make my slides look less rubbish?'As a designer, I get asked this question all the time... I frequently get sent my colleagues'...
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Mike Turner of Taylor Wessing makes the excellent point that people want more from their jobs than a simple salary. The aim is to be a...
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I attended an event hosted by one of our clients last week and it was titled 'managing the workplace risks of using social media' and was...
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Earlier this morning I listened to a podcast (here) from one of our clients, Rahul Gandhi at CMS, about the profile he is building as a...
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We’ve previously discussed the importance of building an influence strategy in complex sales and how it can help you target the most...
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We talk a lot about Experts here at Passle. We use the term Expert-to-Expert to describe our approach to sales and marketing.But what is...
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It used to be that to get ahead in any professional service firm it really helped if you were great at schmoozing at dinners in posh...
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Within Professional Services, perhaps the easiest place to be able to quantify savings is in reducing wasted billable hours. Most...
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CMO's famously now have bigger IT budgets than the CTO. As someone who makes and sells marketing software, for me, this is great news....
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When we look at new technologies, it is easy to focus on the exciting new changes that they can bring to an organisation and ignore the...
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How does change happen? This is a topic discussed by Cass Sunstein in a recent Royal Society of Arts lecture.There are many complex...
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Over the past month or Passle has undertaken a detailed evaluation of the online presence of the Top 200 UK Law Firms. In this research...