When it comes to successful engagement with clients it is important to know who your customers actually are and what makes them tick. ...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
I have met with a number of law firms over the past 6 months and 9 times out of 10 they are undergoing, have undertaken or are about to...
To grow and differentiate themselves, firms are finding that they need to adopt new approaches to leadership. Organisations are looking...
Your buyers will be researching you online. Both your company, and in the case of delivering specialist B2B services, you as an...
'How do I make my slides look less rubbish?' As a designer, I get asked this question all the time... I frequently get sent my...
Mike Turner of Taylor Wessing makes the excellent point that people want more from their jobs than a simple salary. The aim is to be a...
I attended an event hosted by one of our clients last week and it was titled 'managing the workplace risks of using social media' and was...
Earlier this morning I listened to a podcast (here) from one of our clients, Rahul Gandhi at CMS, about the profile he is building as a...
We’ve previously discussed the importance of building an influence strategy in complex sales and how it can help you target the most...
We talk a lot about Experts here at Passle. We use the term Expert-to-Expert to describe our approach to sales and marketing. But what is...
It used to be that to get ahead in any professional service firm it really helped if you were great at schmoozing at dinners in posh...
Within Professional Services, perhaps the easiest place to be able to quantify savings is in reducing wasted billable hours. Most...
CMO's famously now have bigger IT budgets than the CTO. As someone who makes and sells marketing software, for me, this is great news....
When we look at new technologies, it is easy to focus on the exciting new changes that they can bring to an organisation and ignore the...
Over the past month or Passle has undertaken a detailed evaluation of the online presence of the Top 200 UK Law Firms. In this research...
How can you get valuable, useful insights in front of the people that matter, and get them interacting with those insights? That's the...
