Feb 22, 2022 CMO Series EP29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy By Charlotte Knight James Barclay James Barclay hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board...
Feb 21, 2022 Passle’s Hero Spotlight: Sabrina Parkar! By Natasha Sandamas Bristows launched their thought leadership programme just over a year ago, under Digital Marketing Manager, Sabrina Parkar’s leadership. ...
Feb 18, 2022 Double digit marketing spend growth reported in 44% of law firms for 2022 By Tom Elgar Research for the Marketing Leaders Benchmark 2022 by Meridian West suggests that as the pandemic wains Law Firms, flush with their bumper...
Feb 15, 2022 CMO Series EP28 - Angela Quinn of Husch Blackwell on aligning your firm around the client experience By Charlotte Knight Will Eke A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that...
Feb 14, 2022 Content that stops you in your tracks - Best Practice from Legal Internet Solutions Incorporated By James Barclay Full disclosure - I am a massive fan of Robyn Addis and the team at Legal Internet Solutions Incorporated (LISI). That said even if I...
Feb 11, 2022 CMO Series EP27 - Valerie Brennan of Munger, Tolles and Olson LLP on building a brand that reflects the firm's clients, capabilities and goals By Charlotte Knight Alistair Bone Despite being a firm's most valuable asset, best practice around building a legal brand is very much lacking. In this episode of the CMO...
Feb 11, 2022 PM Forum | The value of thought leadership in 2022 By Charles Cousins Thought leadership is front and centre of ambitious firms striving to be preeminent in their field. So what does effective thought...
Feb 11, 2022 Passle Wrap - A round-up of the key events in January 2022 By Samuel Page Had the pleasure of sitting down with Sam Page to discuss the key happenings in the legal sector through January, including the main...
Feb 11, 2022 What is a reasonable spend on digital marketing? By Tom Elgar No one who has been to the head office of a high-end law firm can fail to be dazzled. The atriums can be 100 feet high. The conference...
Feb 07, 2022 Safer Internet Day 2022: How we protect our clients and colleagues By Passle On 'Safer Internet Day' we thought we should share how we at Passle keep our clients, users and colleagues safe. We do this by following...
Feb 02, 2022 2021 Highlights from Passle By Natasha Sandamas With this year shaped to be even busier than the last for Passle, it's been nice to look back and reflect on the growth and highlights of...
Feb 02, 2022 The Mansfield Rule, driving inclusion and building a firm for the future By Eugene McCormick Last week I attended the Marketing Partner Forum in Florida. On top of being my first in-person event in two years, one of the best...
Feb 01, 2022 Marketing Partners Forum 2022 - Strategic Planning Around Junior Partners By Alistair Bone Suffice it to say, the past twenty-four months have proven especially challenging for many junior law firm partners. Thanks to a global...