Expert-to-expert Marketing Blog

Check out this quick video with some timely advice on how to look good on video conferencing tools like Zoom.  We are all learning...

I sat on a webinar recently where Joe Calve, Deborah Farone and Kevin O'Keefe explored Why Thought Leadership Matters More Than Ever, I...

In response to growing demand across the Passle network, we are now running 30 minute daily training tutorials for users wanting to...

Week 3 of my round-up of the good news stories that are circulating in the world's media and it is getting easier and easier to find...

Over the last two weeks, since the coronavirus crisis started to bite in the UK, we have seen more than 75% increase in the number of...

The overriding thought that I ended the weekend with was how routine must form the backbone of the next couple of months, in order for...

Well, the world has changed and all those events we were going to run have been canceled.  Lots of our clients (lawyers,...

It was great to hear the LMA NE 'Legal Marketing in the Midst of the COVID-19 Crisis' webinar today.  We should have all been in...

It was November 5th 2010, and as I looked out over Lake Karapiro moments before boating for the final of the 2010 Rowing World...

My first post highlighted a few of the good news stories that are emerging during these tough times and I thought it pretty timely based...

The realisation is quickly dawning that most areas of our lives are, and have, changed over the last week.  Working from home was...

We’ve seen firms respond to Covid-19 in many different ways in the last couple of weeks. Some have shut down communications, some have...

The hurried onset of working from home being advised wherever possible has left many workers with a glut of time in the day that they'd...

Today marks the end of the first week at Passle with the whole business working remotely and I thought it would be helpful to share what...

4 days into formerly working from home I have experienced the vast difference between having a morning routine and not! 

I am a big...

I thought I would round up some of the good news stories and acts of kindness that are going on in the world to counteract the negative...

Saturday marked the last fixture for the foreseeable future in my sporting calendar. Whilst I don't play anymore, I have taken on the...

If there is anyone you want to reassure you in a time of crisis it is Mo Bunnell of BIG.  An expert in business development within...

Scrum is now the de-facto technique for running software development teams. (There are some newer names but it's all the same really...)....

Professional Services firms exist in large part to guide clients through risk and uncertainty. Covid-19 represents a real challenge for...

We have the luxury of working with a range of brilliant experts at various companies here at Passle.  

In the current landscape,...

Punit Renjen, Deloitte's recently re-elected global CEO, published this thoughtful, short and highly relevant article this morning for...

We are exceptionally lucky at Passle to count many of the world's leading Professional Services companies as our clients; because of...

There is a lot of advice available on this subject and in the current climate and circumstances, it is more relevant than ever....

With a rise in meetings becoming virtual we got together to provide our personal checklist when it comes to virtual meetings. Hopefully,...

A fascinating article from HBR on buying processes in B2B. The idea is that the buyer, with the greatest information source the world has...

Several weeks ago the UK was shocked by the very sad news of the suicide of a popular television celebrity Caroline Flack. Last month...

I had the privilege of watching a video recently of a health tech product being launched inside a leading law firm. It was interesting to...

‘Non-lawyers'.  This is often how half a law firm is defined.  Very odd if like me you are not in a law firm and in my...

Once you have the right people involved in your thought leadership initiative - it's time to make a plan. At Passle, we've seen thought...

Last week I had the pleasure of attending the Gender Balance Summit organised by Women Ahead. It was a day filled with inspiring keynotes...

Despite Coronavirus currently being statistically much less lethal than snakebites, it seems there is to be very considerable disruption...

Last night we attended the 18th Annual Managing Partners' Forum Awards and for those that braved the impending epidemic to travel to...

When inspiration strikes, writing content comes so naturally. But if you are on a deadline or are struggling to meet a content target,...

To be successful, a marketing project needs to have the support of the right people within your organisation. 

Even the best idea can...

We had the pleasure of co-hosting an event with Lexology yesterday with Pippa Lindsay presenting on "How to get in front of the people...

Last week (before the coronavirus had spread even further!) I attended a lovely event organised by the PSMG and expertly hosted by