12/9/2025 11:14:48 AM CMO Series EP188 - Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm By Will Eke Charlotte Knight What does it take to modernise a 450-year-old law firm without losing the legacy that makes it iconic? Charlotte Eberlein, Head of...
12/4/2025 10:21:57 PM Hear From the Lawyers: Practical Takeaways for Legal Marketers (LMA Boston) By Alex Haidar LMA Boston’s “Hear From the Lawyers” panel, moderated by Jenna Fraser (Barnes & Thornburg) with the Partners Laurie Burlingame (Morse)...
12/4/2025 10:19:09 PM BD Basics, AI Reality, and Smarter Investment: What Law Firm CMOs are betting on to drive growth in 2026 By James Barclay At LMA Mid-Atlantic's Winter Social in Washington DC, five CMOs discussed growth and how they can help drive it in 2026. Their takeaway?...
12/4/2025 5:11:33 PM The risk of not cross-selling By Adam Elgar "Never let the customer go down the street to another store—he might find they sell the same thing there and not come back."Mike...
12/3/2025 4:52:09 PM PRODUCT UPDATE: What's new from Passle? By Ruth Nossek Abigail Taylor Our latest sprint is named after that well-known cocktail, ‘Mojito’. In this sprint, we focused on developing our new ‘Follow’ feature...
12/2/2025 1:36:48 PM CMO Series EP187 - Lean & Mean: Driving BD in a Mid-Sized Firm with Kelley Goes of Jackson Kelly By Alex Haidar Charlotte Knight Driving business development in a mid-sized regional firm is rarely about large budgets. It’s about sharp strategy, creativity and the...
12/1/2025 10:34:10 AM Collaboration Is the New Economics of Cross-Selling in Law Firms | Bloomberg Law By Charlotte Knight Authored by Rohan Massey, Managing Partner of Ropes & Gray’s London office and Tom Elgar, co-founder of Passle for Bloomberg Law. Every...