Passle Insights - Professional Services Marketing Insights

7/28/2026 1:46:43 PM

CMO Series EP208 - Tamasin Manwaring of Linklaters on Putting Clients at the Centre of Legal Product BD

By Will Eke Dionne Cole

Moving beyond practice group silos and towards a one firm, one solution approach starting with what the client genuinely needs has never...

7/28/2026 6:59:25 AM

By James Barclay

I enjoyed this webinar and article from Michelle Calcote King, Reputation Ink and Jordyn Cordner, Strategic Technology Solutions, on what...

7/27/2026 2:29:04 PM

By Dionne Cole

We are excited to launch CMO Series Laterals & Mergers, a new sub-series of the CMO Series Podcast dedicated entirely to how law firm...

7/21/2026 2:58:18 PM

By Abigail Taylor Ruth Nossek Tahsin Ahmed

Our latest sprint is named after the cocktail, 'Paloma'. In this sprint we've added CrossPitch features into the Competition Tool, giving...

7/21/2026 11:12:54 AM

By Avary Flynn

Your new lateral partner will only ever be as good as the environment you build around them. Firms spend millions of dollars every year...

7/8/2026 1:02:51 PM

By Will Eke Dionne Cole Millie Coote

Adapting the big law playbook and driving the same high standards without the big law budget has never been more relevant for growing...

7/7/2026 9:39:16 AM

By Samuel Page

A firm can spend eighteen months and a small fortune recruiting a partner, walk them through the door, and then quietly leave them to...

7/3/2026 9:51:55 AM

By Samuel Page

Law firms are exposed to the AI disruption in a particular way, because the traditional pyramid depends on that volume of work to develop...

7/1/2026 1:48:32 PM

By Alistair Bone Dionne Cole Millie Coote

As the role of a legal marketer evolves beyond traditional definitions, it is important that marketing and BD professionals actively...