Tips on writing your first blog to engage your clients and key contacts!
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Marketers are thinking too short term - it's demonstrably making us less effective
As marketers, we're in the business of growing our firms. We do that by earning the right to sell to customers.
To understand the most...
Professional Services Growth Live
Join us for live Q&A during office hours, where we discuss all things business development and marketing within professional services.
The Pomodoro Technique: Doing more with less
At the start of lockdown there was a lot of talk about how to live your best life with exercise routines, cooking, baking, learning...
Introverts - your time has come (I would put in an exclamation mark but there really is no need to shout :)
Right now everything is harder - even going to the pub and simply working out how to navigate the one-way system from where you are to...
How to conduct a best practice content campaign from start to finish (part 2 - listening)
We see loads of excellent content campaigns executed by clients using Passle. Here on our blog, you'll find lots of best practice examples
Free 2-month Proof of Value & monthly billing thereafter, from Passle with love.
We’ve been helping Professional Services pivot to digital Business Development for a long time here at Passle. In the days before the...
Podcast EP 14 - supporting marketing activities with expert content
A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and budget.
Reasons why you SHOULD use Linkedin
I meet with various prospects every month and there are a couple of recurring comments that always spring up when the L (Linkedin) word...
Differentiated Professional Service providers must not be tempted to compete on price during the Pandemic
"According to Michael Porter’s theories... Differentiators compete based on a variety of factors, such as quality or service, rather than...
How to conduct a best practice content campaign from start to finish (part 1 - planning)
We see loads of excellent content campaigns executed by clients using Passle. Here on our blog, you'll find lots of best practice examples
Leadership and Achieving Success in Professional Services Marketing with Yasemin Baird of Montagu Evans
During this podcast we discuss how professional services marketing differs from traditional b2c/b2b and I ask Yasemin what her marketing...
Why are professional services websites so hard to get right?
In a past life, I worked as a digital marketing consultant. It was my job to get to know a business and pull out what made them unique...
When it comes to relationships - be strategic & make a plan
According to behavioral scientist and loyalty expert James Kane (who I saw speak at the end of last year at LMA NE event in NYC) you can...
Content Sales - what we can learn from the old school
I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...
How to pivot law firm business development to digital - Podcast with Antonia Torr of Howard Kennedy
During this podcast I discussed the pivot to digital in the legal sector and how Antonia has lead her team to a process that is enabling...
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