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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Last week I wrote about how people chose brands that they trusted and shared the same values. When it comes to building customer loyalty,...
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Below is a fantastic post by Brooke B. Sellas on the art of listening as a marketer - it reminded me of Susan Cain's book Quiet: The...
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My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move! I know I'm not the...
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As frequent readers of this blog know, I'm just as interested in what you do after you hit 'publish' as what happens before. Many of...
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I was recently asked a question by the CEO of management consultancy about how we manage to get the senior leaders at our client...
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Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them...
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It is the regulator. The Information Commissioner's Office is the independent authority set up to uphold information rights in the UK, to...
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High-value Business-to-Business sales happen Expert-to-Expert.It is a simple fact that Experts buy and sell some of the most valuable...
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I read the article below with a sense of astonishment, 99% of leads do not convert?! Certain this was just an alarmist use of statistics,...
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The Content Marketing Institute has updated its 2016 stats to share 9 stats designed to get senior buy -n. Very useful, particularly as...
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This is my first Passle post in a while. To say I fell off the wagon is a bit of a understatement! But it hasn't just been with my...
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Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...
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Marketing personalisation has moved far from referencing your name and company in emails. B2B enterprise companies now need to show they...
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I have recently shot a Passle event How to influence people: What I learned about content marketing from the Taliban (but didn’t realise...
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Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...
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Blockchain isn't going anywhere, in fact its uses are increasingly being discussed outside of the remit of Bitcoin and into other domains...