0 0 3

Building customer loyalty

Last week I wrote about how people chose brands that they trusted and shared the same values. When it comes to building customer loyalty,...

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unknownx500 Tømas

0 0 2

Taboola vs Outbrain vs QuuuPromote: which paid channel promotes your B2B blog best?

As frequent readers of this blog know, I'm just as interested in what you do after you hit 'publish' as what happens before. Many of...

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unknownx500 kevin dooley

0 0 6

Content creation and the power of flattery

Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them out:

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unknownx500

4 0 13

Who are the good guys of GDPR?

It is the regulator. The Information Commissioner's Office is the independent authority set up to uphold information rights in the UK, to...

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unknownx500

3 1 39

Expert-to-Expert Marketing

High-value Business-to-Business sales happen Expert-to-Expert.

It is a simple fact that Experts buy and sell some of the most valuable...

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unknownx500 Renaud Camus

1 0 22

99% of B2B leads do not convert; much worse odds than Vegas!

I read the article below with a sense of astonishment, 99% of leads do not convert?! Certain this was just an alarmist use of statistics,...

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unknownx500

1 0 9

How to build the 'best' brand for your customers

Marketing personalisation has moved far from referencing your name and company in emails. B2B enterprise companies now need to show they...

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unknownx500

1 1 10

How to influence people? A few shots from the Passle event.

I have recently shot a Passle event How to influence people: What I learned about content marketing from the Taliban (but didn’t realise...

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unknownx500

0 0 3

Blockchain and Marketing: Match Made in Heaven?

Blockchain isn't going anywhere, in fact its uses are increasingly being discussed outside of the remit of Bitcoin and into other domains...

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unknownx500

0 0 11

Leadership - The importance of the first follower

Check out the video below.  You may well have seen it but do watch it again and listen to the audio as there is a great description...

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0 1 6

Human-to-Human: "Diversity is now a strategic imperative to achieve authentic communications between brands and consumers."

Your communications as an organisation need to represent everyone who works for you and everyone you currently/intend to work with....

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unknownx500

1 0 43

What does Bitcoin have to do with content strategy?

The below article about the content marketing lessons learned from the emergence of Bitcoin is pretty intriguing. The author in question...

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unknownx500

3 0 18

Repetition is the mother of all learning.

Or as we chant at Passle Towers (while doing burpees): "Repetitio mater studiorum est!"

Nonsense aside, it is not a new observation that...

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unknownx500 aotaro

0 1 12

Leadership through Content

We talk a lot about Experts influencing other Experts as part of the sales and marketing process. However, as the HBR article below...

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unknownx500 PJ Nelson

0 1 1

Zero Comments... How bad use of stats damages your authority

I was forwarded the excellent article below which was published on the Harvard Business Review. It is about authenticity in leadership...

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unknownx500

0 0 11

What to do when the creativity battery runs low?

It's easy to dismiss creativity as being the purview of only certain job titles, but in reality, very few jobs don't involve creativity,...

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unknownx500

1 0 7

Inch by inch - Speak with emotion first and logic second

Creating content is just one of the ways we can influence but in my opinion it is a crucial one.  I know for certain it can make the...

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1 0 7

Insecurity as a Service

We often harness the inherent competitiveness of our authors to help with behavioural change. However, if the FT article below is right,...

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unknownx500

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