Oct 31, 2017 Building customer loyalty By Passle Last week I wrote about how people chose brands that they trusted and shared the same values. When it comes to building customer loyalty,...
Oct 30, 2017 Shhhhh! The art of active listening By Passle Below is a fantastic post by Brooke B. Sellas on the art of listening as a marketer - it reminded me of Susan Cain's book Quiet: The...
Oct 30, 2017 Diving for pearls: check your archives for forgotten content! By Passle My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move! I know I'm not the...
Oct 30, 2017 Taboola vs Outbrain vs QuuuPromote: which paid channel promotes your B2B blog best? By Passle As frequent readers of this blog know, I'm just as interested in what you do after you hit 'publish' as what happens before. Many of...
Oct 30, 2017 How an E2E Content Strategy Can Solve Change Management Programs By Passle I was recently asked a question by the CEO of management consultancy about how we manage to get the senior leaders at our client...
Oct 30, 2017 Content creation and the power of flattery By James Barclay Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them...
Oct 26, 2017 Who are the good guys of GDPR? By Passle It is the regulator. The Information Commissioner's Office is the independent authority set up to uphold information rights in the UK, to...
Oct 26, 2017 What is Expert-to-Expert Marketing? By Adam Elgar High-value Business-to-Business sales happen Expert-to-Expert.It is a simple fact that Experts buy and sell some of the most valuable...
Oct 26, 2017 99% of B2B leads do not convert; much worse odds than Vegas! By Adam Elgar I read the article below with a sense of astonishment, 99% of leads do not convert?! Certain this was just an alarmist use of statistics,...
Oct 23, 2017 9 Content Marketing Stats to Help Convince Your Senior Managers By Passle The Content Marketing Institute has updated its 2016 stats to share 9 stats designed to get senior buy -n. Very useful, particularly as...
Oct 23, 2017 What happens when you fall off the wagon... By Passle This is my first Passle post in a while. To say I fell off the wagon is a bit of a understatement! But it hasn't just been with my...
Oct 23, 2017 Cialdini's 6 principles of persuasion are powerful but only use 3 at a time! By James Barclay Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...
Oct 19, 2017 How to build the 'best' brand for your customers By Passle Marketing personalisation has moved far from referencing your name and company in emails. B2B enterprise companies now need to show they...
Oct 19, 2017 How to influence people? A few shots from the Passle event. By Gaya Gajewska I have recently shot a Passle event How to influence people: What I learned about content marketing from the Taliban (but didn’t realise...
Oct 19, 2017 Aligning Sales and Marketing - Marketo Marketing Nation London By Passle Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...
Oct 19, 2017 Blockchain and Marketing: Match Made in Heaven? By Passle Blockchain isn't going anywhere, in fact its uses are increasingly being discussed outside of the remit of Bitcoin and into other domains...