Last week I wrote about how people chose brands that they trusted and shared the same values. When it comes to building customer loyalty,...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
Below is a fantastic post by Brooke B. Sellas on the art of listening as a marketer - it reminded me of Susan Cain's book Quiet: The...
My most recent B2B content marketing challenge video over on LinkedIn was heavily inspired by my recent house move! I know I'm not the...
As frequent readers of this blog know, I'm just as interested in what you do after you hit 'publish' as what happens before. Many of...
I was recently asked a question by the CEO of management consultancy about how we manage to get the senior leaders at our client...
Write nice things to, and about, the people you want to influence. This advice fits perfectly with the great quotes below. Check them...
It is the regulator. The Information Commissioner's Office is the independent authority set up to uphold information rights in the UK, to...
High-value Business-to-Business sales happen Expert-to-Expert. It is a simple fact that Experts buy and sell some of the most valuable...
I read the article below with a sense of astonishment, 99% of leads do not convert?! Certain this was just an alarmist use of statistics,...
The Content Marketing Institute has updated its 2016 stats to share 9 stats designed to get senior buy -n. Very useful, particularly as...
This is my first Passle post in a while. To say I fell off the wagon is a bit of a understatement! But it hasn't just been with my...
Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus - if you are a regular reader of our posts here at Passle you'll have...
Marketing personalisation has moved far from referencing your name and company in emails. B2B enterprise companies now need to show they...
Jason Sibley of Creation Agency provided top tips to align sales and marketing within b2b firms. Beyond influencing each other (take a...
Blockchain isn't going anywhere, in fact its uses are increasingly being discussed outside of the remit of Bitcoin and into other domains...
I have recently shot a Passle event How to influence people: What I learned about content marketing from the Taliban (but didn’t realise...
