Feb 27, 2024 CMO Series EP133 - Susanne Pugsley of Pugsley Sidwell Business Development on What it Takes to Become a Marketing & BD Consultant By Will Eke Charlotte Knight For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole...
Feb 21, 2024 LISI #FollowFriday conference: Legacy and impact By Natasha Sandamas Last year, our friend Robyn Addis, Chief Marketing and Business Development Officer and Chief Operating Officer of LISI, brought together...
Feb 20, 2024 CMO Series EP132 - Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development By Cam Dobinson Charlotte Knight Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function....
Feb 20, 2024 Discover Client Connect: Elevating your Business Development Game By Charlotte Knight Client Connect isn't just another feature for Passle clients – it's a real game-changer that many have grown to love. But if you're not...
Feb 15, 2024 Data review: Adding authors has the biggest impact on thought leadership program success By Samuel Page This week, we took a look at 7 years of content from a top 5 global law firm to find out what factors were most influential on the...
Feb 13, 2024 CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand By Will Eke Charlotte Knight Ensuring that clients align with a firm's values is vital for a successful legal rebrand. Actively listening to clients, crafting...
Feb 06, 2024 CMO Series EP130 - Deborah Fleming of Walker Morris on Bringing a Winning Bid Strategy to Legal BD By Will Eke Charlotte Knight Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a...