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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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A useful blog which stresses the importance of focus in any marketing strategy. You lose clients by being inconsistent. There are...
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We asked 245 UK lawyers about their social media usage in the workplace, including whether they found it a useful lead generator....
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The Content Marketing Institute has shared ten fantastic free tools to help you get over your writer's block. At Passle we strongly...
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Myth #1: We’re not writers, we have nothing to sayWhether you know it or not, you are an expert in something. Perhaps you are an expert...
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We are thrilled to have won a Supplier Innovation award. The judges commended our entry for showing 'a simple, engaging use of content...
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A thoroughly amusing canter through the daily trials and tribulations of content creators.
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I couldn't disagree more with this article, which advocates using freelancers to create content for your company. Yes, it will make...
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A marriage of convenience perhaps, but James Carson makes compelling arguments in favour of increasing your resources on content...
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Linkedin has been quietly adding analytics to the platform since the end of April, but the change is now official. What this...
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This post is very much aimed at my mother, and others in the same position as her, who have been making noises about joining...
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Baiju Solanki has written a great post demystifying Klout scores. Klout scores are those little numbers ranging between 0 and 100,...
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David Bittiner has written a good piece about why lawyers should create content. One thing that should perhaps be added to the...
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Interesting move from Heineken which is marketing a new beer aimed at hipsters. Part of its marketing strategy is to hide the fact that...
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13-14th May, ExCel London. A two day event where the top minds from the legal and accounting profession converge to share their...
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Rhys Plater is Marketing Manager at Hemingway Bailey, accountants based in Beverley, Yorkshire. He has a passion for digital marketing...
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Twitter has acquired TellApart, an advertising platform that facilitates the creation of consumer profiles to better target adverts...