PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

A useful blog which stresses the importance of focus in any marketing strategy. You lose clients by being inconsistent. There are two...

We asked 245 UK lawyers about their social media usage in the workplace, including whether they found it a useful lead generator. Below...

The Content Marketing Institute has shared ten fantastic free tools to help you get over your writer's block. At Passle we strongly...

Myth #1: We’re not writers, we have nothing to say Whether you know it or not, you are an expert in something. Perhaps you are an expert...

We are thrilled to have won a Supplier Innovation award. The judges commended our entry for showing 'a simple, engaging use of content...

A thoroughly amusing canter through the daily trials and tribulations of content creators.

I couldn't disagree more with this article, which advocates using freelancers to create content for your company. Yes, it will make you...

A marriage of convenience perhaps, but James Carson makes compelling arguments in favour of increasing your resources on content...

Linkedin has been quietly adding analytics to the platform since the end of April, but the change is now official. What this...

This post is very much aimed at my mother, and others in the same position as her, who have been making noises about joining Facebook for...

Baiju Solanki has written a great post demystifying Klout scores. Klout scores are those little numbers ranging between 0 and 100, which...

David Bittiner has written a good piece about why lawyers should create content. One thing that should perhaps be added to the...

Interesting move from Heineken which is marketing a new beer aimed at hipsters. Part of its marketing strategy is to hide the fact that...

13-14th May, ExCel London. A two day event where the top minds from the legal and accounting profession converge to share their...

Rhys Plater is Marketing Manager at Hemingway Bailey, accountants based in Beverley, Yorkshire. He has a passion for digital marketing...

Twitter has acquired TellApart, an advertising platform that facilitates the creation of consumer profiles to better target adverts...