Expert-to-expert Marketing Blog

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5 Myths About Content Marketing

Myth #1: We’re not writers, we have nothing to say

Whether you know it or not, you are an expert in something. Perhaps you are an expert...

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Frankencontent: How to avoid splodge content?

A thoroughly amusing canter through the daily trials and tribulations of content creators.

Great ideas get diluted by discussion. Catherine Toole, Chairman and Founder at Sticky Content, speaking at Media Trust's spring conference

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Marketing like a start-up

Interesting move from Heineken which is marketing a new beer aimed at hipsters. Part of its marketing strategy is to hide the fact that...

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